Global Marketer Week 2023

WFA Global Marketer Week 2023

Global Marketer Week will be heading off to Istanbul in April 2023 for four live days of inspiration, discovery and learning. Make sure to save the date and join us for unparalleled insight and industry thought leadership.

Agenda

Agenda
Tuesday, 25 April
09:00 - 13:00
WFA Executive Committee
TBD
WFA Executive Committee members
Show more

WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

This session will be hybrid.

14:00 - 15:00
WFA Annual General Meeting
TBD
WFA members only
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The AGM will give WFA members a review of the past year’s activities, challenges and major achievements.

19:00 - 23:00
RVD Cocktails & Welcome Dinner
TBD
By invitation only
Show more

Details to follow.

Wednesday, 26 April
09:00 - 13:00
CMO Forum
TBD
WFA members only
Show more

Details to follow.

09:00 - 13:00
Sourcing Forum
TBD
WFA members only
Show more

Details to follow. 

09:00 - 13:00
Media Forum
TBD
WFA members only
Show more

Details to follow.

09:00 - 13:00
Policy Forum
TBD
WFA members only
Show more

Details to follow.

15:00 - 18:00
Better Marketing
TBD
WFA members and by invitation only
Show more

Details to follow.

Thursday, 27 April
09:00 - 16:00
WFA/RVD Global Marketer Conference
Istanbul Lutfi Kirdar ICEC
Open to all
Show more

Details to follow.

19:00-23:00
WFA Gala Dinner
Shangri-La Bosphorus
WFA members and by invitation only
Show more

Join us for an unforgettable dinner by the Bosphorus!

Friday, 28 April
10:00 - 14:00
National Associations Council
TBD
National Association Council members
Show more

The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.

09:00 - 13:00
WFA Executive Committee
TBD
WFA Executive Committee members
Show more

WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

This session will be hybrid.

14:00 - 15:00
WFA Annual General Meeting
TBD
WFA members only
Show more

The AGM will give WFA members a review of the past year’s activities, challenges and major achievements.

19:00 - 23:00
RVD Cocktails & Welcome Dinner
TBD
By invitation only
Show more

Details to follow.

09:00 - 13:00
CMO Forum
TBD
WFA members only
Show more

Details to follow.

09:00 - 13:00
Sourcing Forum
TBD
WFA members only
Show more

Details to follow. 

09:00 - 13:00
Media Forum
TBD
WFA members only
Show more

Details to follow.

09:00 - 13:00
Policy Forum
TBD
WFA members only
Show more

Details to follow.

15:00 - 18:00
Better Marketing
TBD
WFA members and by invitation only
Show more

Details to follow.

09:00 - 16:00
WFA/RVD Global Marketer Conference
Istanbul Lutfi Kirdar ICEC
Open to all
Show more

Details to follow.

19:00-23:00
WFA Gala Dinner
Shangri-La Bosphorus
WFA members and by invitation only
Show more

Join us for an unforgettable dinner by the Bosphorus!

10:00 - 14:00
National Associations Council
TBD
National Association Council members
Show more

The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.

Register now

Last edition's highlights

Last edition's highlights

The 2022 Global Marketer Conference

Sir John Hegarty: The business of creativity

Raja Rajamannar, Mastercard: Metahuman

Karen Nelson-Field: New world, new metrics

David Jones, The Brandtech Group: Unpacking the metahype

The Big Debate highlights: Marketing today and sustainability

Paul Kemp-Robertson, Contagious: Taking a stand

Last edition's speakers

Last edition's speakers
  • Conny Braams
    Conny Braams Conny WFA Deputy President & Chief Digital and Marketing Officer, Unilever
    As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing. Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.
  • Rupen Desai
    Rupen Desai Rupen WFA Asia VP & Advisory Board Member Copenhagen Cartel
    Rupen is the co-founder of The Shed 28 (TS/28), an organisation which helps build purpose-driven brands, and a Board Member of Copenhagen Cartel, as well as being WFA’s Regional VP for APAC. Previously, he was Global CMO at Dole, stewarding the company’s mission to provide equal access to good nutrition for everyone, delivered in a positive and sustainable manner. Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six. He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.
  • Taide Angelina Guajardo Vite
    Taide Angelina Guajardo Vite Taide Angelina Brand Senior Vice President Europe, Procter & Gamble
    Taide was born in Mexico City, the first of four siblings. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona. She has over three decades of career in marketing in Procter and Gamble, in 4 geographies. She joined in Mexico in 1990 and after two years, was transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 she moved to Italy where she performed leadership roles in Laundry, and Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations leader, driving constructive disruption in Media, Digital and Data for all brands and countries in the region. In 2021 Taide was appointed Senior Vicepresident Brand (CMO) for Europe. She leads a team of over 1300 talented marketers and partner agencies across 49 countries investing amongst the top advertising spenders in Europe. Her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G team and partners. Taide is married to Marco, and a mother of 2, Federico and Leonardo.
  • Jonathan Hall
    Jonathan Hall Jonathan Managing Partner | Kantar Sustainable Transformation Practice
    Jonathan is the Managing Partner for Kantar’s Sustainable Transformation Practice, which works globally for private and public sector organisations. The core expertise of the Practice is in understanding the relevance of sustainability issues by sector, developing and helping activate meaningful and authentic Purpose, devising innovation solutions, unlocking behaviour change, and structuring impactful measurement programmes. Jonathan has over 25 years' experience of creating breakthrough brand, innovation and consumer strategies, and has led businesses in the UK, France and East- & West-Coast US: in the fields of innovation, design, communications, brand development and consumer insight. Jonathan is on the Executive Council for the Future of Marketing Initiative at the Said Business School, University of Oxford, and is a contributor and expert on Said's Digital Marketing Disruptive Strategy Programme. He is on the Advisory Group for the Disrupting Marketing for Sustainability course at the Cambridge Institute for Sustainability Leadership, the Leadership team of the Insight Climate Collective and a contributor to the Purpose Disruptor initiative, Good Life 2030. He has also been a jury member for both the Movin'On Startup Challenge and the Drapers Sustainable Fashion Awards. He is a long-standing member of the editorial board of the International Journal of Brand Management and a member of the sustainability changemaker organisation, The Conduit.
  • Sir John Hegarty
    Sir John Hegarty Sir John Co-founder and Creative Director, The Garage Soho
    John Hegarty has been central to the global advertising scene over six decades. He was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written 2 books, ‘Hegarty on Advertising - Turning Intelligence into Magic’ and ‘Hegarty on Creativity - there are no rules’. In 2014 John helped set up The Garage Soho, and an early stage investor company that believes in building brands, not just businesses.
  • David Jones
    David Jones David Founder and CEO, The Brandtech Group
  • Paul Kemp-Robertson
    Paul Kemp-Robertson Paul Co-Founder & Chief Brand Officer, Contagious
    After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange repository of award-winning marketing ideas from around the world. Paul returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.3 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book; published by Penguin Business in November 2018 (Paperback version: November 2019) Paul is an advisor to the UK creative arts charity, Create
  • Karen Nelson-Field
    Karen Nelson-Field Karen Founder and CEO, Amplified Intelligence
    Professor Nelson-Field is a globally acclaimed researcher in media science. She is a regular speaker on the major circuits, including Cannes and SXSW, and has secured research funding from some of the world’s largest advertisers. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her most recent book, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising. Her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, and AdAge. She has a regular column, Attention Revolution, with Mediatel News. Karen’s commercial work combines tech and innovative methodological design to build attention measurement and insight products to guide the industry through a disrupting digital economy.
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Solitaire Townsend
    Solitaire Townsend Co-founder and Chief Solutionist, Futerra
    Solitaire has been selling sustainability for over 20 years. As Co-founder and Chief Solutionist of Futerra she advises governments, charities and brands on making sustainability so desirable it becomes normal. With Futerra offices in London, Stockholm, New York and Mexico City she admits that making the world a better place is a damn good business plan. You can watch her TED talks online and read her in the Guardian, Huffington Post, Forbes and more often as @GreenSolitaire. Solitaire was named ‘Ethical Entrepreneur of the Year’ in 2008 and more recently was Chair of the UK Green Energy Scheme. She was recently selected to join the Race To Zero working group on Scope 3 and her book The Happy Hero - How To Change Your Life By Changing The World is out now.

Partners

Interested in partnership opportunities for WFA Global Marketer Week 2023? We’d love to discuss: sponsorship@wfanet.org

Partners

Sponsors & Partners