Global Marketer Week, the global event for brand marketers, is heading off to Istanbul in April 2023. Make sure to save the date and join us for four days of unparalleled insight and industry thought leadership by the Bosphorus!
Conference speakers include
Conference speakers
Mark AdamsMarkSenior Vice President & Global Head of Innovation, VICE Media
Mark is a serial entrepreneur and award winning global thought leader, sitting at the intersection of technology, entertainment and brand building. He has worked directly with A-list celebs to C-suite to drive brand growth and transformation and is now Senior Vice President and Head of Innovation at VICE Media Group, which has come from humble beginnings as a print magazine to become a multi billion dollar youth media empire with offices in 40 countries. He’s driven by the mission to democratise his knowledge and “digitally upskill 10 million people by 2025,” and has travelled to over 100 countries so far in pursuit of this cause. Mark's sessions are a raw, honest and often hilarious look at the state of marketing, creativity and innovation in the modern age.
Fabrice BeaulieuFabriceChief Marketing, Sustainability and Corporate Affairs Officer, Reckitt
Conny BraamsConnyChief Digital and Commercial Officer, Unilever
As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.
Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.
David JonesDavidFounder and CEO, The Brandtech Group
Marcel MarcondesMarcelGlobal Chief Marketing Officer, AB InBev
Marcel Marcondes is AB InBev’s Chief Marketing Officer. Appointed in April 2022, Marcondes has been with the company since 2005, most recently as Global President, Beyond Beer Co. Born in 1975, he is a Brazilian citizen and holds master’s degree in business administration from the Business School São Paulo. From 2017 to 2021, Marcondes was the Chief Marketing Officer at Anheuser-Busch, where he led the marketing strategy for a broad portfolio of some of the world’s largest beer brands. Marcondes sits on the Board of the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. He also sits on Adweek’s Diversity & Inclusion Council and leads Anheuser-Busch’s partnerships with AIMM’s #SeeHer and #SeeAll to promote multicultural marketing. Before joining AB InBev, Marcondes spent seven years in brand management at Unilever.
Brian O'KelleyBrianCo-founder and CEO, Scope3
Raja RajamannarRajaWFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
Naomi leads Bumble’s marketing across Europe and the Middle East, overseeing the brand’s strategy and campaigns in over ten countries.
The popular women-first app, connects millions of people globally across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Driven by supporting and empowering women, she combines commercial acumen with creativity to forward Bumble’s mission of helping women make the first move.
At Bumble, Naomi has led on innovative and creative campaigns, such as My Love is Black Love, a celebration and representation of Black Love in Britain. In the past year, she has helped the brand navigate through COVID, launching new product features and campaigns to encourage people to date safely as restrictions ease.
In 2017, she founded ‘The Power of Quitting’ an international panel series that explores how professional women pivot to embrace change and find purpose.
Global Marketer Week speakers include
Other speakers
Christina AdaneChristinaSocial activist campaigning to end food poverty
Sameer AminSameerGlobal Director of Data Driven Marketing & Media, Reckitt
Mathias ChaillouMathiasChief Media Officer, L’Oréal
Gerry D'AngeloGerryVP Global Media, P&G
Rupen DesaiRupenCo-Founder, The Shed 28
Rupen is the co-founder of The Shed 28 (TS/28), an organisation which helps build purpose-driven brands, and a Board Member of Copenhagen Cartel, as well as being WFA’s Regional VP for APAC. Previously, he was Global CMO at Dole, stewarding the company’s mission to provide equal access to good nutrition for everyone, delivered in a positive and sustainable manner. Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six. He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.
Anita DorettAnitaDirector, Investor Alliance for Human Rights
Russell DyerRussellSVP, Chief Communications Officer & Head of Public & Government Affairs, Mondelez
Aude GandonAudeGlobal CMO, Nestlé
Paul Kemp-RobertsonPaulCo-Founder & Chief Brand Officer, Contagious
After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange repository of award-winning marketing ideas from around the world.
Paul returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.3 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book; published by Penguin Business in November 2018 (Paperback version: November 2019)
Paul is an advisor to the UK creative arts charity, Create
Catherine LautierCatherineVP, Global Head of Media, & Integrated Brand Communication, Danone
Isabel MasseyIsabelGlobal Media Director, Diageo
Rob MayhewRobComedian and TikTok creator
Brian O'KelleyBrianCo-founder and CEO, Scope3
Philipp SchusterPhilippAgency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health, Bayer
Jacqui StephensonJacquiGlobal Responsible Marketing Manager, Mars
Solitaire TownsendSolitaireCo-founder and Chief Solutionist, Futerra
Solitaire has been selling sustainability for over 20 years. As Co-founder and Chief Solutionist of Futerra she advises governments, charities and brands on making sustainability so desirable it becomes normal. With Futerra offices in London, Stockholm, New York and Mexico City she admits that making the world a better place is a damn good business plan. You can watch her TED talks online and read her in the Guardian, Huffington Post, Forbes and more often as @GreenSolitaire. Solitaire was named ‘Ethical Entrepreneur of the Year’ in 2008 and more recently was Chair of the UK Green Energy Scheme. She was recently selected to join the Race To Zero working group on Scope 3 and her book The Happy Hero - How To Change Your Life By Changing The World is out now.
Gonda VanzwijgenhovenGondaGlobal Procurement Director Marketing & Media, Reckitt
Miguel Veiga-PestanaMiguel
Jane WakelyJaneChief Consumer & Marketing Officer, PepsiCo
Jon WilkinsJonGlobal Chief Strategy Officer, Accenture Song
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
This session will be hybrid.
13:30 - 14:30
WFA Annual General Meeting
Monte Rosa room, Swissôtel
WFA members only
Show more
The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements.
19:00 - 23:00
RVD Cocktails & Welcome Dinner
Çirağan Palace
By invitation only
Show more
Join us and our hosts for an unforgettable dinner in this former Ottoman palace overlooking the Bosphorus strait.
Address: Yıldız, Çırağan Cd. No:32, 34349 Beşiktaş/İstanbul, Türkiye
Wednesday, 26 April
09:00 - 14:00
CMO Forum
Swissôtel
WFA members only
Show more
The CMO Forum is an invitation-only event for global marketing leaders.
09:00 - 14:00
Sourcing Forum
Swissôtel
WFA members only
Show more
Details to follow.
08:30 - 14:00
Media Forum
Neuchatel room, Swissôtel
WFA members only
Show more
Our Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
09:00 - 14:00
Policy Forum
Geneve room, Swissôtel
WFA members only
Show more
Details to follow.
15:00 - 18:00
Better Marketing
Jolly Joker
WFA members and by invitation only
Show more
Details to follow.
Thursday, 27 April
09:00 - 16:00
WFA/RVD Global Marketer Conference
Istanbul Lutfi Kirdar ICEC
Open to all
Show more
Details to follow.
19:00-23:00
WFA Gala Dinner
Shangri-La Bosphorus
WFA members and by invitation only
Show more
Join us for an unforgettable dinner by the Bosphorus.
Friday, 28 April
10:00 - 14:00
National Associations Council
Neuchatel room, Swissôtel
National Association Council members
Show more
The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.
09:00 - 12:00
WFA Executive Committee
Monte Rosa room, Swissôtel
WFA Executive Committee members
Show more
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
This session will be hybrid.
13:30 - 14:30
WFA Annual General Meeting
Monte Rosa room, Swissôtel
WFA members only
Show more
The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements.
19:00 - 23:00
RVD Cocktails & Welcome Dinner
Çirağan Palace
By invitation only
Show more
Join us and our hosts for an unforgettable dinner in this former Ottoman palace overlooking the Bosphorus strait.
Address: Yıldız, Çırağan Cd. No:32, 34349 Beşiktaş/İstanbul, Türkiye
09:00 - 14:00
CMO Forum
Swissôtel
WFA members only
Show more
The CMO Forum is an invitation-only event for global marketing leaders.
09:00 - 14:00
Sourcing Forum
Swissôtel
WFA members only
Show more
Details to follow.
08:30 - 14:00
Media Forum
Neuchatel room, Swissôtel
WFA members only
Show more
Our Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
09:00 - 14:00
Policy Forum
Geneve room, Swissôtel
WFA members only
Show more
Details to follow.
15:00 - 18:00
Better Marketing
Jolly Joker
WFA members and by invitation only
Show more
Details to follow.
09:00 - 16:00
WFA/RVD Global Marketer Conference
Istanbul Lutfi Kirdar ICEC
Open to all
Show more
Details to follow.
19:00-23:00
WFA Gala Dinner
Shangri-La Bosphorus
WFA members and by invitation only
Show more
Join us for an unforgettable dinner by the Bosphorus.
10:00 - 14:00
National Associations Council
Neuchatel room, Swissôtel
National Association Council members
Show more
The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.
Register now
Book your seat now!
Attending the week's events is free of charge for WFA members. Not sure if your company is a member? Find out here.
Non-members can purchase a ticket for the Global Marketer Conference on Thursday 27 April for 375 euros.
WFA delegates can stay at a preferential rate at several hotels in Istanbul, including the week's hub hotel, Swissôtel The Bosphorus, subject to availability. In case of problems or questions regarding the booking process, please reach out to events@wfanet.org. For detailed Terms & Conditions, please check the hotel’s own cancellation and booking policies.
Swissôtel The Bosphorus. Use the promo code NGB002 to benefit from the negotiated preferential WFA rate. This offer applies for stays between 22 & 30 April 2023 and is available until March 26.
The Artisan Istanbul MGallery. Under the ‘Special rates’ section of the page, enter the code THEART in the ‘Preferential code’ field. This offer applies for stays between 24 & 29 April 2023.
Important: please keep in mind that the Artisan Istanbul MGallery and the Marmara are about 20 minutes walking from the hub hotel.
Flights
Turkish Airlines, the official airline of Global Marketer Week, offers special discounts to all WFA delegates. Visit the Turkish Airlines promocode page and use the event code 009TKM23 under the Promotion code section. The discount will be shown at the checkout.
Location
The Global Marketer Conference will take place at the Istanbul Lutfi Kirdar International Convention & Exhibition Center (see in Maps). For a full list of all the Global Marketer Week venues, please see the Agenda section above.
Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Turkey.
This was the 2022 Global Marketer Conference
WFA Global Marketer Week 2022 Highlights
WFA Global Marketer Week 2022 | Sir John Hegarty: The Business of Creativity
WFA Global Marketer Week 2022 | Raja Rajamannar, Mastercard: Metahuman
WFA Global Marketer Week 2022 | Karen Nelson-Field: New marketing, new metrics
WFA Global Marketer Week 2022 | David Jones, The Brandtech Group: Unpacking the metahype
The Big Debate (highlights): is marketing today is incompatible with a sustainable future?
WFA Global Marketer Week 2022 | Paul Kemp-Robertson, Contagious: Taking a stand
Sponsors
Sponsors & partners
Interested in partnership opportunities for WFA Global Marketer Week 2023? We’d love to discuss: sponsorship@wfanet.org