Global Marketer Week 2023

WFA Global Marketer Week 2023 Istanbul

Where the industry's brightest minds meet

Book your seat!

Global Marketer Week, the global event for brand marketers, is heading off to Istanbul in April 2023. Make sure to save the date and join us for four days of unparalleled insight and industry thought leadership by the Bosphorus!

Conference speakers include

Speakers
  • Mark Adams
    Mark Adams Mark Senior Vice President & Global Head of Innovation, VICE Media
    Mark is a serial entrepreneur and award winning global thought leader, sitting at the intersection of technology, entertainment and brand building. He has worked directly with A-list celebs to C-suite to drive brand growth and transformation and is now Senior Vice President and Head of Innovation at VICE Media Group, which has come from humble beginnings as a print magazine to become a multi billion dollar youth media empire with offices in 40 countries. He’s driven by the mission to democratise his knowledge and “digitally upskill 10 million people by 2025,” and has travelled to over 100 countries so far in pursuit of this cause. Mark's sessions are a raw, honest and often hilarious look at the state of marketing, creativity and innovation in the modern age.
  • Marcel Marcondes
    Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBev
    Marcel Marcondes is AB InBev’s Chief Marketing Officer. Appointed in April 2022, Marcondes has been with the company since 2005, most recently as Global President, Beyond Beer Co. Born in 1975, he is a Brazilian citizen and holds master’s degree in business administration from the Business School São Paulo. From 2017 to 2021, Marcondes was the Chief Marketing Officer at Anheuser-Busch, where he led the marketing strategy for a broad portfolio of some of the world’s largest beer brands. Marcondes sits on the Board of the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. He also sits on Adweek’s Diversity & Inclusion Council and leads Anheuser-Busch’s partnerships with AIMM’s #SeeHer and #SeeAll to promote multicultural marketing. Before joining AB InBev, Marcondes spent seven years in brand management at Unilever.
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Naomi Walkland
    Naomi Walkland Naomi Vice President, EMEA Marketing, Bumble
    Naomi leads Bumble’s marketing across Europe and the Middle East, overseeing the brand’s strategy and campaigns in over ten countries. The popular women-first app, connects millions of people globally across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Driven by supporting and empowering women, she combines commercial acumen with creativity to forward Bumble’s mission of helping women make the first move. At Bumble, Naomi has led on innovative and creative campaigns, such as My Love is Black Love, a celebration and representation of Black Love in Britain. In the past year, she has helped the brand navigate through COVID, launching new product features and campaigns to encourage people to date safely as restrictions ease. In 2017, she founded ‘The Power of Quitting’ an international panel series that explores how professional women pivot to embrace change and find purpose.

Global Marketer Week speakers include

Speakers
  • Rupen Desai
    Rupen Desai Rupen Co-Founder, The Shed 28
    Rupen is the co-founder of The Shed 28 (TS/28), an organisation which helps build purpose-driven brands, and a Board Member of Copenhagen Cartel, as well as being WFA’s Regional VP for APAC. Previously, he was Global CMO at Dole, stewarding the company’s mission to provide equal access to good nutrition for everyone, delivered in a positive and sustainable manner. Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six. He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.
  • Cristina Diezhandino
    Cristina Diezhandino Cristina Chief Marketing Officer, Diageo
  • Paul Kemp-Robertson
    Paul Kemp-Robertson Paul Co-Founder & Chief Brand Officer, Contagious
    After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange repository of award-winning marketing ideas from around the world. Paul returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.3 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book; published by Penguin Business in November 2018 (Paperback version: November 2019) Paul is an advisor to the UK creative arts charity, Create
  • Rob Mayhew
    Rob Mayhew Rob Head of Influence & Retail, FleishmanHillard UK
  • Solitaire Townsend
    Solitaire Townsend Solitaire Co-founder and Chief Solutionist, Futerra
    Solitaire has been selling sustainability for over 20 years. As Co-founder and Chief Solutionist of Futerra she advises governments, charities and brands on making sustainability so desirable it becomes normal. With Futerra offices in London, Stockholm, New York and Mexico City she admits that making the world a better place is a damn good business plan. You can watch her TED talks online and read her in the Guardian, Huffington Post, Forbes and more often as @GreenSolitaire. Solitaire was named ‘Ethical Entrepreneur of the Year’ in 2008 and more recently was Chair of the UK Green Energy Scheme. She was recently selected to join the Race To Zero working group on Scope 3 and her book The Happy Hero - How To Change Your Life By Changing The World is out now.

Agenda

Agenda
Tuesday, 25 April
09:00 - 12:00
WFA Executive Committee
Monte Rosa, Swissotel
WFA Executive Committee members
Show more

WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

This session will be hybrid.

13:30 - 14:30
WFA Annual General Meeting
Monte Rosa, Swissotel
WFA members only
Show more

The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements.

19:00 - 23:00
RVD Cocktails & Welcome Dinner
Çirağan Palace
By invitation only
Show more

Join us and our hosts for an unforgettable dinner.

Wednesday, 26 April
09:00 - 13:30
CMO Forum
Monte Rosa, Swissotel
WFA members only
Show more

The CMO Forum is an invitation-only event for global marketing leaders.

09:00 - 13:00
Sourcing Forum
Zurich, Swissotel
WFA members only
Show more

Details to follow. 

08:30 - 14:00
Media Forum
Neuchatel, Swissotel
WFA members only
Show more

Our Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.

09:00 - 13:00
Policy Forum
Geneve + Luzern, Swissotel
WFA members only
Show more

Details to follow.

16:00 - 18:00
Better Marketing
Jolly Joker
WFA members and by invitation only
Show more

Details to follow.

Thursday, 27 April
09:00 - 16:00
WFA/RVD Global Marketer Conference
Istanbul Lutfi Kirdar ICEC
Open to all
Show more

Details to follow.

19:00-23:00
WFA Gala Dinner
Shangri-La Bosphorus
WFA members and by invitation only
Show more

Join us for an unforgettable dinner by the Bosphorus.

Friday, 28 April
10:00 - 14:00
National Associations Council
Neuchatel, Swissotel
National Association Council members
Show more

The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.

09:00 - 12:00
WFA Executive Committee
Monte Rosa, Swissotel
WFA Executive Committee members
Show more

WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

This session will be hybrid.

13:30 - 14:30
WFA Annual General Meeting
Monte Rosa, Swissotel
WFA members only
Show more

The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements.

19:00 - 23:00
RVD Cocktails & Welcome Dinner
Çirağan Palace
By invitation only
Show more

Join us and our hosts for an unforgettable dinner.

09:00 - 13:30
CMO Forum
Monte Rosa, Swissotel
WFA members only
Show more

The CMO Forum is an invitation-only event for global marketing leaders.

09:00 - 13:00
Sourcing Forum
Zurich, Swissotel
WFA members only
Show more

Details to follow. 

08:30 - 14:00
Media Forum
Neuchatel, Swissotel
WFA members only
Show more

Our Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.

09:00 - 13:00
Policy Forum
Geneve + Luzern, Swissotel
WFA members only
Show more

Details to follow.

16:00 - 18:00
Better Marketing
Jolly Joker
WFA members and by invitation only
Show more

Details to follow.

09:00 - 16:00
WFA/RVD Global Marketer Conference
Istanbul Lutfi Kirdar ICEC
Open to all
Show more

Details to follow.

19:00-23:00
WFA Gala Dinner
Shangri-La Bosphorus
WFA members and by invitation only
Show more

Join us for an unforgettable dinner by the Bosphorus.

10:00 - 14:00
National Associations Council
Neuchatel, Swissotel
National Association Council members
Show more

The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.

Register now Plan your trip

Plan your trip

Plan your trip

Hotels

WFA delegates can stay at a preferential rate at several hotels in Istanbul, including the week's hub hotel, Swissôtel The Bosphorus, subject to availability. In case of problems or questions regarding the booking process, please reach out to events@wfanet.org. For detailed Terms & Conditions, please check the hotel’s own cancellation and booking policies.

Swissôtel The Bosphorus. Use the promo code NGB002 to benefit from the negotiated preferential WFA rate. This offer applies for stays between 22 & 30 April 2023 and is available until the 1st of March.

Book your stay at Swissôtel

The Artisan Istanbul MGallery. Under the ‘Special rates’ section of the page, enter the code THEART in the ‘Preferential code’ field. This offer applies for stays between 24 & 29 April 2023.

Book your stay at Artisan

The Marmara. Use the promo code WFA22 for 10% off on your stay.

Book your stay at Marmara

Important: please keep in mind that the Artisan Istanbul MGallery and the Marmara are about 20 minutes walking from the hub hotel.

Flights

Turkish Airlines, the official airline of Global Marketer Week, offers special discounts to all WFA delegates. Visit the Turkish Airlines promocode page and use the event code 009TKM23 under the Promotion code section. The discount will be shown at the checkout.

Location

The Global Marketer Conference will take place at the Istanbul Lutfi Kirdar International Convention & Exhibition Center (see in Maps). For a full list of all the Global Marketer Week venues, please see the Agenda section above.

Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Turkey.

This was the 2022 Global Marketer Conference

WFA Global Marketer Week 2022 Highlights

WFA Global Marketer Week 2022 | Sir John Hegarty: The Business of Creativity

WFA Global Marketer Week 2022 | Raja Rajamannar, Mastercard: Metahuman

WFA Global Marketer Week 2022 | Karen Nelson-Field: New marketing, new metrics

WFA Global Marketer Week 2022 | David Jones, The Brandtech Group: Unpacking the metahype

The Big Debate (highlights): is marketing today is incompatible with a sustainable future?

WFA Global Marketer Week 2022 | Paul Kemp-Robertson, Contagious: Taking a stand

Sponsors

Sponsors & partners

Interested in partnership opportunities for WFA Global Marketer Week 2023? We’d love to discuss: sponsorship@wfanet.org

Platinum Sponsors

MAIN SPONSORS

SUPPORTING SPONSORS

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