Global Marketer Week, the global event for brand marketers, is heading off to Istanbul in April 2023. Make sure to save the date and join us for four days of unparalleled insight and industry thought leadership by the Bosphorus!
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
This session will be hybrid.
The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements.
Join us and our hosts for an unforgettable dinner in this former Ottoman palace overlooking the Bosphorus strait.
Address: Yıldız, Çırağan Cd. No:32, 34349 Beşiktaş/İstanbul, Türkiye
The CMO Forum is an invitation-only event for global marketing leaders. The CMO Forum will focus on sustainable growth: against a challenging economic and societal backdrop, three of the world’s biggest brand owners will provide stimulus for marketing leadership roundtables. Workshops will focus on how responsible marketing frameworks can drive more effective behaviours from the marketing function and translate into positive business outcomes.
In this session, the Sourcing Forum will continue its transformative focus: addressing how the function can drive sustainable growth through external relationships, developing strong and long-lasting commercial structures with key partners, and ultimately becoming their agencies’ client of choice.
Our Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
In this meeting, we will examine how the change called for in the new WFA Global Media Charter can be accelerated. The Media Charter identifies a number of industry issues, across a spectrum of Environmental, Social and Governance (ESG) themes. In the Media Forum we will hear case studies from pioneering clients who are already pushing for the change identified in the Charter, and through working sessions, we will identify how we can work with the industry to fulfil the un-met requirements that we ask the industry to collaborate with us on.
The Policy Forum is for public affairs professionals. During this session, we will look at the fast-changing pressures from environmental, social and governance (ESG) perspectives, how companies need to respond, the role of policy in helping companies respond and how these translate in practice into company frameworks or policies for responsible marketing.
Are marketers from Mars?
Sometimes you could be forgiven for thinking marketers come from another planet.
In their efforts to stand out from the crowd, they can stretch facts, bend the truth and/or come across as simply tone deaf.
With environmental sustainability high on the consumer agenda, brands have been increasingly accused of greenwashing.
And the backlash against greenwash has led many brands to ‘greenhush’ and stay quiet about their efforts.
This interactive session will explore the thin line between getting it right and wrong and try and offer some serious perspectives for how brand marketers can get it right.
With help from our panel of experts, real-life case studies, lots of audience participation and a stand-up comedian, we hope to uncover a few lessons that will help ensure that we as marketers have our feet firmly on Planet Earth. And that our environmental efforts to help save it properly resonate with consumers.
The highly acclaimed WFA global marketer conference is back.
The global marketer conference boasts (in one CMO’s words) “the most senior, and capable, line-up of its kind in the global marketing industry”.
Against a challenging economic backdrop, our focus will be sustainable growth: exploring how the world’s biggest brand owners can be part of the solution to a sustainable future whilst delivering against shareholder, and stakeholder, expectations.
The launch of WFA & Kantar’s Sustainable Marketing 2030 report will help frame the narrative for the day. Global CMOs from Anheuser Busch InBev, Bumble, Mastercard, Reckitt, and Unilever will address the opportunities around creativity innovation and partnership. With the help of thought leaders from VICE and Scope3, they will also explore the challenges being faced around measurement and societal expectations – including a global debate around whether marketers should be focused on consumer behaviour change, or whether the priority issues to address are much closer to home.
Join us for an unforgettable dinner by the Bosphorus.
The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
This session will be hybrid.
The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements.
Join us and our hosts for an unforgettable dinner in this former Ottoman palace overlooking the Bosphorus strait.
Address: Yıldız, Çırağan Cd. No:32, 34349 Beşiktaş/İstanbul, Türkiye
The CMO Forum is an invitation-only event for global marketing leaders. The CMO Forum will focus on sustainable growth: against a challenging economic and societal backdrop, three of the world’s biggest brand owners will provide stimulus for marketing leadership roundtables. Workshops will focus on how responsible marketing frameworks can drive more effective behaviours from the marketing function and translate into positive business outcomes.
In this session, the Sourcing Forum will continue its transformative focus: addressing how the function can drive sustainable growth through external relationships, developing strong and long-lasting commercial structures with key partners, and ultimately becoming their agencies’ client of choice.
Our Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
In this meeting, we will examine how the change called for in the new WFA Global Media Charter can be accelerated. The Media Charter identifies a number of industry issues, across a spectrum of Environmental, Social and Governance (ESG) themes. In the Media Forum we will hear case studies from pioneering clients who are already pushing for the change identified in the Charter, and through working sessions, we will identify how we can work with the industry to fulfil the un-met requirements that we ask the industry to collaborate with us on.
The Policy Forum is for public affairs professionals. During this session, we will look at the fast-changing pressures from environmental, social and governance (ESG) perspectives, how companies need to respond, the role of policy in helping companies respond and how these translate in practice into company frameworks or policies for responsible marketing.
Are marketers from Mars?
Sometimes you could be forgiven for thinking marketers come from another planet.
In their efforts to stand out from the crowd, they can stretch facts, bend the truth and/or come across as simply tone deaf.
With environmental sustainability high on the consumer agenda, brands have been increasingly accused of greenwashing.
And the backlash against greenwash has led many brands to ‘greenhush’ and stay quiet about their efforts.
This interactive session will explore the thin line between getting it right and wrong and try and offer some serious perspectives for how brand marketers can get it right.
With help from our panel of experts, real-life case studies, lots of audience participation and a stand-up comedian, we hope to uncover a few lessons that will help ensure that we as marketers have our feet firmly on Planet Earth. And that our environmental efforts to help save it properly resonate with consumers.
The highly acclaimed WFA global marketer conference is back.
The global marketer conference boasts (in one CMO’s words) “the most senior, and capable, line-up of its kind in the global marketing industry”.
Against a challenging economic backdrop, our focus will be sustainable growth: exploring how the world’s biggest brand owners can be part of the solution to a sustainable future whilst delivering against shareholder, and stakeholder, expectations.
The launch of WFA & Kantar’s Sustainable Marketing 2030 report will help frame the narrative for the day. Global CMOs from Anheuser Busch InBev, Bumble, Mastercard, Reckitt, and Unilever will address the opportunities around creativity innovation and partnership. With the help of thought leaders from VICE and Scope3, they will also explore the challenges being faced around measurement and societal expectations – including a global debate around whether marketers should be focused on consumer behaviour change, or whether the priority issues to address are much closer to home.
Join us for an unforgettable dinner by the Bosphorus.
The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership. NAC offers a unique opportunity for national associations around the world to learn from each other and share ideas, insights and success stories when it comes to global marketing.
Attending the week's events is free of charge for WFA members. Not sure if your company is a member? Find out here.
Non-members can purchase a ticket for the Global Marketer Conference on Thursday 27 April for 375 euros.
Members based in Turkey should register with Reklamverenler Derneği (RVD).
Register as a WFA member Register as a WFA non-member I'm based in Turkey
WFA delegates can stay at a preferential rate at several hotels in Istanbul, including the week's hub hotel, Swissôtel The Bosphorus, subject to availability. In case of problems or questions regarding the booking process, please reach out to events@wfanet.org. For detailed Terms & Conditions, please check the hotel’s own cancellation and booking policies.
Stay at the event's hub hotel Swissôtel The Bosphorus.
The Artisan Istanbul MGallery. Under the ‘Special rates’ section of the page, enter the code THEART in the ‘Preferential code’ field. This offer applies for stays between 24 & 29 April 2023.
The Marmara. Use the promo code WFA22 for 10% off on your stay.
Important: please keep in mind that the Artisan Istanbul MGallery and the Marmara are about 20 minutes walking from the hub hotel.
Turkish Airlines, the official airline of Global Marketer Week, offers special discounts to all WFA delegates. Visit the Turkish Airlines promocode page and use the event code 009TKM23 under the Promotion code section. The discount will be shown at the checkout.
The Global Marketer Conference will take place at the Istanbul Lutfi Kirdar International Convention & Exhibition Center (see in Maps). For a full list of all the Global Marketer Week venues, please see the Agenda section above.
Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Turkey.
Interested in partnership opportunities for WFA Global Marketer Week 2023? We’d love to discuss: sponsorship@wfanet.org
