WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

This session will be hybrid.

The AGM will WFA give members a review of the past year’s activities, challenges and major achievements.

More details on the agenda to follow.

Join us and our hosts at the Hellenic Advertisers Association for an unfortgettable dinner with a magical sea view.

The CMO Forum is an invitation-only event for marketing leaders. In this session, the Forum will continue its focus on marketing transformation: addressing how global marketing organisations have delivered in terms of sustainable growth. Delivering digital, creative and capability transformations to demonstrably grow the business whilst addressing the world’s ‘to do list’ outlined by the UN’s sustainable development goals.

Marketing sourcing as accelerators of their company’s ESG agenda

Not a day goes by without another call for more sustainability & social responsibility within our industry, which has now become a top priority for most organisations. Some have done a great job of setting and achieving ambitious targets within their own organisation. However, to drive meaningful changes, it is essential to look at the overall picture and involve external partners in this journey. How can marketing procurement be part of the transformation and contribute to their company’s ESG commitments, including by cascading them to suppliers, as well as suppliers of their suppliers?

Several WFA members will kickstart the knowledge exchange and share on their current approach to sustainability and social responsibility, from a marketing procurement perspective. This will be followed by a co-creation workshop facilitated by members of WFA’s Global Sourcing Board, including streams on:

• A strategic sourcing framework to ESG – overall structure, pillars, roles & responsibilities, metrics
• Agencies & supplier diversity – framework / questions to suppliers, measurement, change management

WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Topic 1: Media responsibility - Pushing for industry-wide change

The Global Alliance for Responsible Media (GARM) continues to provide a valuable forum for the industry to address a growing range of issues connected with harmful content on digital media platforms. Rob Rakowitz (Initiative Lead, GARM) will look to update us on progress with GARM’s mission.

Isabel Massey (Global Media Director at Diageo), Tina Beuchler (Global Head of Media & Agency Operations, Nestlé) and Catherina Kowsoleea (Head of Global Media Management, Philips) will then speak about how they’ve set up their responsible media initiatives, and how they’ve applied them to partners.

This will then be followed by a round-table discussion.

Topic 2: A new approach to global media measurement

Alongside a team of advertisers and national advertiser associations, WFA is catalysing change in the cross-media measurement space. WFA will update everyone on progress to develop software code powering pilots to deliver against the advertiser North Star, implemented by ANA (US) and ISBA (UK).

Karen Nelson-Field (CEO of Amplified Intelligence and former Senior Researcher, Ehrenberg Bass Institute) and Americo De Campos Silva (Global Head of Brand Communications & Engagement at Shell) will then discuss their recent work together on attention and how it has helped to enhance Shell’s global media planning.

This will then be followed by a Q&A and round-table discussion.

The role of policy in support of sustainability

This year’s policy session at Global Marketer Week will explore two subthemes under the overall title of sustainable marketing. Firstly, industry experts will take a look at what technologies brands are going to have to navigate in the future, whether that be new platforms or the much-vaunted Metaverse. Participants will be given a better understanding of how these technologies work, what the challenges and opportunities are for brands and what the implications are from a policy perspective. The second part of the session will offer case studies on how the policy function can help drive companies’ sustainability agenda. Special focus will be given to how policy professionals can help ensure that trustworthy and verifiable environmental claims can help build trust in marketing’s capacity to be part of the solution in driving a more sustainable future.

How can brands rise to the sustainability challenge?

The UN has set 17 Sustainable Development Goals. Only one (SDG 13) refers to climate action. Sustainable life on Planet Earth depends on us delivering on all the goals, which are all interlinked.

Gender equality (SDG 5) and reduced inequalities (SDG 10) will accelerate reductions in poverty (SDG 1) and hunger (SDG 2). Driving diversity, equity and inclusion will also drive climate action.

Put simply, corporations have to do everything; go net zero, promote sustainable behaviours, help develop a sustainable media ecosystem and build a sustainable industry model.

Better Marketing will try to look beyond the silos and see how all of our individual actions can help drive bigger societal and planetary goals.

Speakers:

• Arwa Mahdawi, writer and strategist
• Belinda Smith, CEO Americas, mSix & Partners
• Solitaire Townsend, Co-founder, Futerra
• David Wheldon, WFA President Emeritus & host of the Better Marketing Podcast
• Jon Wilkins, Global Managing Director, Creative Council, Accenture Interactive

The highly-acclaimed WFA Global Marketer Conference is back and, as ever, it boasts some of the highest-profile marketers and thought leaders in our industry. The day will focus on the intersection between creative effectiveness and sustainability in marketing. Our speakers will challenge us to address the most pressing issues facing our industry and the planet.

Join us for an unforgettable dinner in the very heart of Athens!

Details to follow.

The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership and offers a unique opportunity for national associations around the world representing the common interests of marketers to learn from each other and share ideas, insights and success stories.

In this session, we will discuss the leadership role of national associations in fostering a more sustainable advertising industry.

WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

This session will be hybrid.

The AGM will WFA give members a review of the past year’s activities, challenges and major achievements.

More details on the agenda to follow.

Join us and our hosts at the Hellenic Advertisers Association for an unfortgettable dinner with a magical sea view.

The CMO Forum is an invitation-only event for marketing leaders. In this session, the Forum will continue its focus on marketing transformation: addressing how global marketing organisations have delivered in terms of sustainable growth. Delivering digital, creative and capability transformations to demonstrably grow the business whilst addressing the world’s ‘to do list’ outlined by the UN’s sustainable development goals.

Marketing sourcing as accelerators of their company’s ESG agenda

Not a day goes by without another call for more sustainability & social responsibility within our industry, which has now become a top priority for most organisations. Some have done a great job of setting and achieving ambitious targets within their own organisation. However, to drive meaningful changes, it is essential to look at the overall picture and involve external partners in this journey. How can marketing procurement be part of the transformation and contribute to their company’s ESG commitments, including by cascading them to suppliers, as well as suppliers of their suppliers?

Several WFA members will kickstart the knowledge exchange and share on their current approach to sustainability and social responsibility, from a marketing procurement perspective. This will be followed by a co-creation workshop facilitated by members of WFA’s Global Sourcing Board, including streams on:

• A strategic sourcing framework to ESG – overall structure, pillars, roles & responsibilities, metrics
• Agencies & supplier diversity – framework / questions to suppliers, measurement, change management

WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Topic 1: Media responsibility - Pushing for industry-wide change

The Global Alliance for Responsible Media (GARM) continues to provide a valuable forum for the industry to address a growing range of issues connected with harmful content on digital media platforms. Rob Rakowitz (Initiative Lead, GARM) will look to update us on progress with GARM’s mission.

Isabel Massey (Global Media Director at Diageo), Tina Beuchler (Global Head of Media & Agency Operations, Nestlé) and Catherina Kowsoleea (Head of Global Media Management, Philips) will then speak about how they’ve set up their responsible media initiatives, and how they’ve applied them to partners.

This will then be followed by a round-table discussion.

Topic 2: A new approach to global media measurement

Alongside a team of advertisers and national advertiser associations, WFA is catalysing change in the cross-media measurement space. WFA will update everyone on progress to develop software code powering pilots to deliver against the advertiser North Star, implemented by ANA (US) and ISBA (UK).

Karen Nelson-Field (CEO of Amplified Intelligence and former Senior Researcher, Ehrenberg Bass Institute) and Americo De Campos Silva (Global Head of Brand Communications & Engagement at Shell) will then discuss their recent work together on attention and how it has helped to enhance Shell’s global media planning.

This will then be followed by a Q&A and round-table discussion.

The role of policy in support of sustainability

This year’s policy session at Global Marketer Week will explore two subthemes under the overall title of sustainable marketing. Firstly, industry experts will take a look at what technologies brands are going to have to navigate in the future, whether that be new platforms or the much-vaunted Metaverse. Participants will be given a better understanding of how these technologies work, what the challenges and opportunities are for brands and what the implications are from a policy perspective. The second part of the session will offer case studies on how the policy function can help drive companies’ sustainability agenda. Special focus will be given to how policy professionals can help ensure that trustworthy and verifiable environmental claims can help build trust in marketing’s capacity to be part of the solution in driving a more sustainable future.

How can brands rise to the sustainability challenge?

The UN has set 17 Sustainable Development Goals. Only one (SDG 13) refers to climate action. Sustainable life on Planet Earth depends on us delivering on all the goals, which are all interlinked.

Gender equality (SDG 5) and reduced inequalities (SDG 10) will accelerate reductions in poverty (SDG 1) and hunger (SDG 2). Driving diversity, equity and inclusion will also drive climate action.

Put simply, corporations have to do everything; go net zero, promote sustainable behaviours, help develop a sustainable media ecosystem and build a sustainable industry model.

Better Marketing will try to look beyond the silos and see how all of our individual actions can help drive bigger societal and planetary goals.

Speakers:

• Arwa Mahdawi, writer and strategist
• Belinda Smith, CEO Americas, mSix & Partners
• Solitaire Townsend, Co-founder, Futerra
• David Wheldon, WFA President Emeritus & host of the Better Marketing Podcast
• Jon Wilkins, Global Managing Director, Creative Council, Accenture Interactive

The highly-acclaimed WFA Global Marketer Conference is back and, as ever, it boasts some of the highest-profile marketers and thought leaders in our industry. The day will focus on the intersection between creative effectiveness and sustainability in marketing. Our speakers will challenge us to address the most pressing issues facing our industry and the planet.

Join us for an unforgettable dinner in the very heart of Athens!

Details to follow.

The National Associations Council (NAC) is the forum for heads and representatives of national industry associations in WFA membership and offers a unique opportunity for national associations around the world representing the common interests of marketers to learn from each other and share ideas, insights and success stories.

In this session, we will discuss the leadership role of national associations in fostering a more sustainable advertising industry.