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I subscribeIn episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
WFA member benchmark on recommended PR agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
WFA member benchmark on recommended market research sources of data for market research agency benchmarks
WFA member benchmark on recommended POSM production services across Europe
WFA member benchmark on recommended packaging design agencies.
WFA webinar on in-house agency trends and challenges
Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.