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I subscribeTV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
Discover the Future of Cross-Media Measurement
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
Discover the Future of Cross-Media Measurement
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
An in-depth overview of recent privacy developments in India impacting brand advertisers.
Overview of Capability Forum held remotely on 12th October 2023.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.