Capability Forum Meeting Overview (October 2023)

Capability Forum Meeting Overview (October 2023)

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Overview of Capability Forum held remotely on 12th October 2023.

Article details

  • Author:WFA

    WFA

Event reports
13 October 2023

Marketing Capability Forum_October 12, 2023

In this Capability Forum session, we focused on the topic of ‘making a case for capability building.’ We started with a look at survey results on capability investment, then transitioned into a case study of how capability training can play a role in a brand’s creative transformation. The forum concluded with a workshop, where members shared their perspectives on how to measure capabilities’ impact, which would then feed back into planning and further investment.

WFA members can download the meeting overview below.

Article details

  • Author:WFA

    WFA

Event reports
13 October 2023

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