Posts about Channels

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  1.    Charting a new course in media for 2022 and beyond
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

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  2.    Benchmark: Social media compromises/hacks
    Ad fraud & verificationBrand safetyChannelsBrand safety

    Benchmark: Social media compromises/hacks

    WFA member benchmark on how to manage social media hacks

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  3.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

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  4.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

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  5.    Explosive eCommerce growth drives need for improved brand and performance integration
    Channels

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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  6.    Media Forum Meeting Overview (19th January 2022)
    Channels

    Media Forum Meeting Overview (19th January 2022)

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

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  7.    Benchmark: MENA split between ATL and BTL media budget
    Channels

    Benchmark: MENA split between ATL and BTL media budget

    WFA member benchmark on MENA split between ATL and BTL media budget

    Read more about "Benchmark: MENA split between ATL and BTL media budget"
  8.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "Spotlight: Gaming Demystified 2021"
  9.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  10.    Benchmark: Campaign monitoring best practices
    ChannelsMarketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA member benchmark on Campaign Monitoring Best Practices

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  11.    Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond
    Channels

    Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

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  12.    Media Forum China Meeting Overview (May 2021)
    Channels

    Media Forum China Meeting Overview (May 2021)

    Overview of the Media Forum held on 20 May, 2021.

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