Posts about Channels

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  1.    Benchmark: Developments in the Russian media market
    ChannelsMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…

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  2.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgency remuneration & contracts

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

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  3.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…

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  4.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

    Read more about "Cannes 2019 Wrap"
  5.    TV and online video costs to rise considerably, forecasts show
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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  6.    Media cost inflation & deflation forecasts 2019
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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  7.    Benchmark on Ecommerce capabilities
    ChannelsAgency managementAgency review & pitchingMarketing capabilities

    Benchmark on Ecommerce capabilities

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  8.    Webinar: Total view attribution
    Channels

    Webinar: Total view attribution

    This webinar with Ebiquity explains how you can develop a…

    Read more about "Webinar: Total view attribution"
  9.    Benchmark on Customer experience transformation
    ChannelsAgency review & pitchingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"
  10.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  11.    Benchmark on recommended etail content agencies
    ChannelsAgency managementAgency review & pitching

    Benchmark on recommended etail content agencies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended etail content agencies"
  12.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"