ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
ChannelsMarketing operationsMarketing technologyMarketing technology
Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
ChannelsMarketing operationsOrganisation & structure
Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
ChannelsMedia governanceMarketing operations
Webinar: Navigating global media pricing in 2020
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
ChannelsMarketing technologyMarketing technology
Benchmark: AI ad creative audit solution providers
WFA benchmark on possible vendors who could provide creative auditing services.
ChannelsAgency remuneration & contracts
Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
Audience measurementChannelsIntegrated marketingMarketing effectiveness
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
ChannelsProductionCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…