Knowledge Centre

WFA members can log in above to get 24/7 access to our unique collection of marketing insights, research and data.

Our Global Knowledge Base offers members a searchable collection of the latest WFA marketing insights, research and data. Here is just a snapshot of what you can download inside:



Media Agency Remuneration Global survey on media agency remuneration
  • Bi-annual research paper covering North & South America, EU and APAC.
  • Study on use of commission, performance and value based compensation models
Media Agency Remuneration Benchmark on media cost inflation estimates
  • Annual cost inflation/deflation predictions covering different media types
  • Member sourced data covering major global markets
Media Agency Remuneration Research on communications agency performance measurement
  • Survey of over 40 global marketers (average global marketing spend over $1.5 billion).
  • Use of global reviews, evaluation methodology, self-assessment of performance and more…
Media Agency Remuneration Global survey on social media marketing
  • Bespoke research for WFA's senior global digital and interactive marketers
  • Research covers digital marketing budgets, internal digital resource capability, social media ROI & measurement etc.

Sharing with my WFA peers can be a great source of inspiration
Michael Dick, Integrated Marketing Communications Director, The Coca-Cola Company
Membership value comes directly via knowledge sharing or in-directly through industry leadership
Rahul Welde, VP Media, Asia Middle East and Turkey, Unilever

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