Global Marketer of the year 2019
Lubomira Rochet, the Chief Digital Officer of L'Oréal, is WFA's Global Marketer of 2019. She won following a combined vote from an expert jury, the industry at large through open voting, including readers of The Drum - WFA's Global Marketer of the Year media partner - and WFA members.
Read more in the press release and this recent interview.
"I am beyond grateful and humbled. This is a wonderful recognition of the work achieved by our teams over the past 6 years who have worked to transform L’Oréal into a digital-first company."
Cheryl has built the disruptive brand's marketing department from zero, working with an almost none-existent marketing budget. Initially, the marketing brief was primarily to help the company survive when Grab was just launched.
Grab has since grown rapidly and her team have switched to become more data-driven, more long-term and now work on larger campaigns.
Cheryl’s team has been active advocates for the welfare of driver-partners as well as allowing disabled individuals to drive. They changed the app to support deaf driver-partners. Another recent ‘Grab for Good’ campaign highlighted real-life stories of how its app has empowered people in Southeast Asia.
Cheryl started at Grab in 2013 She has also worked for Socialwalk and Nissan Malaysia.
Richa has been the driving force behind one the most disruptive, inspiring and celebrated pieces of work by J&J, Project Free Period. This project won J&J multiple awards, including a Spikes Grand Prix for creative effectiveness, back-to-back Lions at Cannes and the inaugural D&AD Impact Prize Fund for an idea that can positively impact lives.
She ensures her teams are armed with a can-do spirit and constantly push themselves out of their comfort zones, a real achievement in a highly structured and process driven organisation like J&J.
She has worked for J&J for five years, taking up her current role earlier this year having previously been the Global Head of Content, Creative Excellence and Digital Platforms.
Fernando has renewed the Burger King model and created a brand that agencies recognise as a ‘great client’ because he’s ready to work hard for a fantastic creative idea. His skill is to create communications and platforms that meet society's challenge in terms of brand expectations while also transforming consumer behaviour.
At this year’s Cannes Lions, Whopper Detour picked up three separate Grand Prix, alongside a host of Gold, Silver and Bronze Lions.
Fernando has worked for Burger King for more than five years, taking up his present role in October 2017. Prior to that he was Head of Brand Marketing responsible for positioning, advertising and design globally. He has previously worked for Unilever for over a decade.
Marc has ensured marketing powers P&G’s results, revamping its agency model, tackling media transparency and creating powerful ad experiences to address the challenges of brand citizenship.
He’s helped P&G deliver very strong business results in 2018/19 with organic sales up +5%, representing the best topline growth in a decade.
Marc has also pioneered the ‘fixed and flow’ model, investing a ‘fixed’ amount for work such as high-profile campaigns that require experienced creative resource, supplemented with a ‘flow’ to the work, open-source approach for fast-cycle content at the speed of popular culture. SKII, for example, has a fixed contract with Publicis for the Change Destiny campaign, but also works with specialty agencies who’ve produced content such as #BareSkinChat with James Corden and John Legend.
He has worked for P&G for 37 years.
Lubomira leads the digital transformation of L’Oréal, creating a new model for the marketing organisation and boosting eCommerce revenues. Data now allows the company to deliver meaningful and relevant content to consumers.
She has also encouraged the company to rethink the way it works with agencies, creating a ‘mutual transformation process’ by in-sourcing some strategic capabilities, including part its media buying to help it better understand the buying process on key platforms.
The brand is also working with 80,000 influencers and has created start-up programs to ensure the company maintains its competitive edge.
Lubomira has been with L’Oréal since April 2014, having previously worked for digital agency Valtech as Managing Director for Southern Europe.
Syl is a leading voice on marketing leadership and the power of a diverse and representative team. She combines rigour with creativity in a way that enables the company to increase investment on the back of proven gains in return. Diageo was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2018 IPA Effectiveness Awards.
She has also championed diversity across the organisation, with Diageo becoming a signatory to the UN Unstereotype Alliance, Free the Bid and sponsoring the Creative Equals returner scheme to encourage women to return after a career break.
She has been in her present position since July 2013, having previously served as Global innovation Director for Diageo for nine years.
Our jury represents a hugely experienced team of marketers, consultants and industry experts.
Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.
Eloísa Moscardó is Head of Corporate Advertising and Content at Banco Santander. She joined the company in 2004, having previously worked in advertising agencies. In her current role, her brief is to bring Santander’s brand positioning to life by generating meaningful campaigns and content that connects with customers worldwide.
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.
Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. His previous experience includes more than 15 years in marketing and financial management at Kraft General Foods and tenure as category marketing manager for the Jell-O and Bakers brands.
He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Geopath, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers.
Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
Jillian is the Founder and Global CEO of Advertising Production Resources (APR), helping advertisers optimise their production.
She has more than 25 years’experience in the advertising production consulting business, having previously introduced new ways of working at Unilever and Coors Bewing Co. She is an advocate for empowering women in the advertising production industry and often speaks at conferences on women in business and leadership roles.
Debbie is Ebiquity's Managing Director, Global Partnerships and Events, based within its London office. She leads Ebiquity’s collaborations with key trade bodies, as well as facilitates client events, roundtables, and other key client forums to ensure Ebiquity’s clients have access to the latest industry best practices and solutions.
Lucinda is a co-founder of The Observatory International which works with advertisers to transform their marketing resources. She has over 15 years’ experience in this area of agency management consultancy working across Resource & Roster Optimisation, Agency Search, Performance Management and Agency Compensation. She is current Vice President of the Management Consultancies’ Association and a regular lecturer for ISBA, the UK advertisers’ trade association.
Jen is Brands Editor at The Drum. Based in London, she has interviewed a host of major business figures including top marketers from Mondelez, Unilever, Tesco and Lidl.
Stephan is CEO of the World Federation of Advertisers, overseeing its work on marketing and public affairs as well as being a member of the WFA’s Executive Committee.
Prior to joining the WFA, he worked at the United Nations in New York and later in marketing and management roles at L’Oréal.
The WFA Global Marketer of the Year Award is meant to celebrate the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others.
The aim is to showcase global and regional marketers who have been truly making a difference in the last 12 months.
We want to acknowledge those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.
The WFA Global Marketer of the Year for 2018 was Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, who is also chairing the jury for 2019.
“The difference that great marketing leadership brings is clear in every market but it’s particularly vital at a regional and global level. Once again we want to celebrate this ability to provide a huge boost to their businesses, our industry and society. I’m delighted that the third Global Marketer of the Year award is now open so that we can find out more about the amazing work the very best in our industry are undertaking. It will be hugely inspiring,” said Stephan Loerke, CEO of WFA.
Senior global and regional marketers can have a huge impact in multiple ways. Whether it’s creating effective purpose-driven campaigns or demanding greater clarity in digital, restructuring the way their internal and external teams work together or building a programme of media transformation that future proofs their business, great marketers make a real difference.
The WFA Global Marketer of the Year seeks to identify the person in a global or regional role who has over the last 12 months made the most impact on their company, our industry and the reputation of marketing among consumers.
Who can nominate:
Any member of the global marketing community can nominate an inspiring global or regional leader. They can do this simply by clicking on the ‘Nominate now’ button on this page. Additionally, our expert jury of global marketers and industry experts – chaired by Mastercard’s Raja Rajamannar – can nominate those they think deserve wider recognition.
Who should be nominated:
This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. Jury members should not be nominated.
We believe that the best global and regional marketers in 2019 demonstrate outstanding leadership in three key areas. All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.
There are no entry fees.
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