Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.
Share this post
Marc Pritchard is responsible for P&G’s brand building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
As top brand builder and veteran of P&G for more than three decades, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.
What are the things he's most proud of?
Marc has ensured marketing powers P&G’s results, revamping its agency model, tackling media transparency and creating powerful ad experiences to address the challenges of brand citizenship.
He’s helped P&G deliver very strong business results in 2018/19 with organic sales up +5%, representing the best topline growth in a decade.
Marc has also pioneered the ‘fixed and flow’ model, investing a ‘fixed’ amount for work such as high-profile campaigns that require experienced creative resource, supplemented with a ‘flow’ to the work, open-source approach for fast-cycle content at the speed of popular culture. SKII, for example, has a fixed contract with Publicis for the Change Destiny campaign, but also works with specialty agencies who’ve produced content such as #BareSkinChat with James Corden and John Legend.
You can vote for Marc here until 31 January 2020.