Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award in partnership with The Drum. Watch his interview below.
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Marc Pritchard is responsible for P&G’s brand building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
As top brand builder and veteran of P&G for more than three decades, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.
What are the things he's most proud of?
Marc has ensured marketing powers P&G’s results, revamping its agency model, tackling media transparency and creating powerful ad experiences to address the challenges of brand citizenship.
He’s helped P&G deliver very strong business results in 2018/19 with organic sales up +5%, representing the best topline growth in a decade.
Marc has also pioneered the ‘fixed and flow’ model, investing a ‘fixed’ amount for work such as high-profile campaigns that require experienced creative resource, supplemented with a ‘flow’ to the work, open-source approach for fast-cycle content at the speed of popular culture. SKII, for example, has a fixed contract with Publicis for the Change Destiny campaign, but also works with specialty agencies who’ve produced content such as #BareSkinChat with James Corden and John Legend.
You can vote for Marc here until 31 January 2020.