Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s WFA Global Marketer of the Year award
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Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she has set up the marketing practise across Southeast Asia for Grab over the last six years.
Today, she leads marketing in over 300 cities in eight countries, covering all of Grab's business verticals including transport, food, payments and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.
Why vote for Cheryl?
Cheryl has built the disruptive brand's marketing department from zero, working with an almost none-existent marketing budget. Initially, the marketing brief was primarily to help the company survive when Grab was just launched
Grab has since grown rapidly and her team have switched to become more data-driven, more long-term and now work on larger campaigns.
Cheryl’s team has been active advocates for the welfare of driver-partners as well as allowing disabled individuals to drive. They changed the app to support deaf driver-partners. Another recent ‘Grab for Good’ campaign highlighted real-life stories of how its app has empowered people in Southeast Asia.
Also shortlisted for WFA Global Marketer of the Year 2019 are: