Jane Wakely becomes WFA Deputy President
New report on Marketing Effectiveness | Nominate your Marketer of the Year | How AI could fake diversity. No images? Click here
Over-emphasis on tactics and activation can limit marketing effectiveness

New report by WFA outlines five key areas for improvement.

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Creating a global culture of marketing effectiveness

WFA members discuss the challenges they face in driving a culture of marketing effectiveness.

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Jane Wakely named WFA Deputy President

Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, becomes WFA Deputy President.

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WFA launches Global Marketer of the Year

Nominate the global or regional marketer who has been the most impactful over the past 12 months.

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Will AI boost DEI efforts in advertising or destroy them?

AI replacing talent is an ongoing debate in Hollywood. The ad industry needs to have that conversation too.

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The risks are rising for big brands

WFA is exploring how Responsible Marketing Frameworks can help brands navigate the challenges.

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“We need to face mankind's biggest challenges”

Grupo Bimbo's Global CMO, Alberto Levy, discusses the company's commitment to sustainability on the Better Marketing podcast.

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GARM releases latest measurement report

The report helps advertisers to understand platform progress on enforcing brand safety policies.

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WFA welcomes new team members

Brenna Brandes, Rishi Saxena and Tejash Natali join WFA to work in marketing services and cross-media measurement. 

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Upcoming events
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Sustainable Marketing 2030
7.09.2023 | Webinar
Planet Pledge Leaders' Forum
13.09.2023 | Remote
Insight Forum
20.09.2023 | Remote
Media Forum
21.09.2023 | Remote
Marketing Matters Asia
13.09.2023 | Singapore
Policy Action Group
19.09.2023 | Remote
20.09.2023 | Remote
Reducing GHG emissions
21.09.2023 | Webinar
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