New report by WFA outlines five key areas for improvement.
Creating a global culture of marketing effectiveness
WFA members discuss the challenges they face in driving a culture of marketing effectiveness.
Jane Wakely named WFA Deputy President
Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, becomes WFA Deputy President.
WFA launches Global Marketer of the Year
Nominate the global or regional marketer who has been the most impactful over the past 12 months.
AI replacing talent is an ongoing debate in Hollywood. The ad industry needs to have that conversation too.
The risks are rising for big brands
WFA is exploring how Responsible Marketing Frameworks can help brands navigate the challenges.
“We need to face mankind's biggest challenges”
Grupo Bimbo's Global CMO, Alberto Levy, discusses the company's commitment to sustainability on the Better Marketing podcast.
GARM releases latest measurement report
The report helps advertisers to understand platform progress on enforcing brand safety policies.
WFA welcomes new team members
Brenna Brandes, Rishi Saxena and Tejash Natali join WFA to work in marketing services and cross-media measurement.
WFA is hiring:
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