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AI (Artificial Intelligence)AIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…
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Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)
Read more about "Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)"An overview of the Policy Forum held in Brussels on 19 March 2025
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CreativityAIMarketing leaders highlight key trends at Global Marketer Week 2025
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
WFA videos & webinars
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WFA Marketer of the Future 2025
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
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WFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the…
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Allwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Eight new members join WFA
Read more about "Eight new members join WFA"A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
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On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
On Cathay Pacific's marketing secret plus lessons from Asia | WFA #BetterMarketingPod with Ed Bell
On navigating culture, meaning and purpose | WFA #BetterMarketingPod with Dr. Marcus Collins
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Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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And featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Welcome to the (Data) Party – AI, insights and how to build stuff that actually works!
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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For global/regional in-house agency leaders and specialists
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Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
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