How can brands embrace the opportunities of AI in marketing while safeguarding against reputational, legal, and ethical risks, including those linked to third-party tools and partners?

In this webinar, Laura Holden, Founder of Responsible AI consultancy Bonsai, will share practical insights into where risks can emerge when selecting AI tools, what their implications may be, and how brands can mitigate them. She will also present a strategic framework for assessing AI vendors to help you conduct effective due diligence, make informed tooling decisions and build trust and accountability across your AI supply chains.

In partnership with handpicked experts, WFA’s AI Knowledge Spotlight sessions aim to equip marketing professionals with the knowledge and practical insights they need to adopt AI with confidence and drive more effective and efficient marketing communications.

Event details

11 a.m. New York | 3 p.m. London | 4 p.m. Brussels | (Other time zones)

The meeting is open to all WFA members and members of National Associations.