About Spotlight: The Future of Search: Staying Visible in an AI-First World

Spotlight: The Future of Search: Staying Visible in an AI-First World - About

Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands - the old playbook of “rank #1 and win” is no longer our reality.

Thursday, 15 January 2026 from 10:00 to 11:00 (CET)

In this webinar, we’ll unpack what’s actually changing across traditional search and AI-led experiences, what it means for visibility and demand generation, and where brands should focus their efforts. You’ll leave with a practical checklist to protect performance, spot new opportunities, and align content, technical SEO, and digital PR to stay discoverable as the landscape evolves.

You’ll learn:

  • What "visibility" means in an AI-first search journey
  • The new roles of content, authority signals, and PR
  • Priority actions to future-proof your search strategy for 2026 and beyond

Who this module is aimed at: Marketing, media, and procurement professionals from the WFA membership. 

Duration: 60 minutes, including Q&A.

Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush

9:00 am London | 5:00 pm Singapore/Hong Kong/China | 6:00 pm Japan | Other time zones

Available to: WFA members and members of WFA’s National Advertiser Associations

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.

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