WFA

WFA

The only global network for senior marketers

Become a WFA member

Bringing together the world's biggest marketers and markets

WFA is the only global network for senior marketers. WFA champions more effective, efficient and more sustainable marketing communications worldwide.

WFA represents over 150 of the world’s biggest brands and more than 60 national advertiser associations on five continents.

Together, this voluntary peer-to-peer network of the world's best marketers offers a unique source of expertise, inspiration and leadership.

Join the network

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Governance

WFA is governed by senior leaders representing some of the world’s largest brands, ensuring the organisation remains firmly member-led and globally representative.

The Executive Committee serves as the key decision-making body shaping WFA’s direction and impact worldwide, ensuring the organisation delivers tangible value to its members worldwide.

Alongisde the Executive Committee, WFA’s Global Boards for Media, Sourcing and Policy bring together expert practitioners from member companies to shape thinking and drive progress across key industry priorities — from media and marketing procurement, to policy and sustainability. These act as both sounding boards and action platforms, enabling peer collaboration and industry leadership at scale.

Together, this governance structure ensures WFA reflects the voice of global marketers and remains focused on advancing efficient, effective and responsible marketing worldwide.

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WFA in figures

12,000 +

marketers and policy professionals

connected through multiple workstreams on issues as varied as media, marketing procurement and marketing to children

16

industry sectors

in WFA's membership of over 150 of the biggest brands worldwide

100 +

meetings and webinars annually

based on member priorities

70+

years

championing effective, efficient and responsible marketing communications worldwide