In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Insight Forum provides peers the chance to come together to discuss and tackle common insights challenges and further our industry’s agenda.

Members of the Insight Forum placed ‘Trends and foresight’ as their no. 1 priority for 2023. We are coming together in an intimate peer-to-peer set-up to get inspired, exchange knowledge, and network.

Florence Rainsard (Global Consumer Insights Director, Pernod Ricard) and Joel Renkema (Global Head of Insights at IKEA) will share on the steps they have taken towards embedding foresights in their organisations. All members will participate in roundtable conversations exploring how they could embed foresighting in their practice to build a future-facing culture.

4 reasons why you shouldn’t miss this event:

• Gain unique perspectives on leveraging foresights for strategic decision-making
• Exclusive sneak peek into IKEA's and Pernod Ricard’s vision for the future
• Exchange ideas and experiences with other client-side insights senior leaders
• Network with your peers in the only Insight Forum in-person event we’re hosting in Europe this year

This meeting will take place in-person and we are kindly hosted by IKEA in their offices on Olof Palmestraat 1, 2616 LN Delft, The Netherlands.

WFA members can enjoy a private tour of IKEA store: Get insider’s knowledge of how the IKEA shop is actually setup. Learn some interesting facts and get to know the store from a different perspective. The guided tour takes place from 15:30 – 16:30 CET.

Click here for the agenda.