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Content & InnovationAIWFA Survey: using and governing AI influencers
Read more about "WFA Survey: using and governing AI influencers"WFA research on how brands are using and governing AI…
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What’s holding back brilliant ideas?
Read more about "What’s holding back brilliant ideas?"The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
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Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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WFA Marketer of the Future 2025
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
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ChannelsMedia transparencyMedia price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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WFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the…
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Allwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
On Cathay Pacific's marketing secret plus lessons from Asia | WFA #BetterMarketingPod with Ed Bell
On navigating culture, meaning and purpose | WFA #BetterMarketingPod with Dr. Marcus Collins
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Welcome to the (Data) Party – AI, insights and how to build stuff that actually works!
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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WFA Media Forum, Privacy & Tech Forum (open to all WFA members)
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Bias in AI and inclusive prompting: identifying and challenging bias in AI tools
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For global/regional in-house agency leaders and specialists
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Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
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