WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
Search, browse through or filter by topics.
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
The past few years have seen the emergence and evolution of virtual production.
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
Overview of Marketing Capability Forum held remotely on 21st March 2024.
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
WFA member benchmark on recommended social media agencies in South-East Europe.
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
Intoduction to WFA AI Community & Retail Media deep dive.
Discover the Future of Cross-Media Measurement
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
Overview of the Insight Forum held in Amsterdam, March 2024