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I subscribeEmbracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Discover the Future of Cross-Media Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
For senior European public/government affairs professionals and national advertiser associations
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.