Benchmark on digital insight and innovation generation

Benchmark on digital insight and innovation generation

Marketing Organisation & Strategy
1 minute read

A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
26 August 2015

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Article details

  • Author:WFA

    WFA

Benchmarks & surveys
26 August 2015

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