Survey on data driven marketing (DDM)

Survey on data driven marketing (DDM)

Marketing Organisation & Strategy
1 minute read

This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Benchmarks & surveys
1 September 2015

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Marketing Organisation & StrategyData & InsightData & analyticsData-driven marketingDigital transformationBenchmarks & surveys

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Benchmarks & surveys
1 September 2015

Contact us

For more information or questions, please contact us