Delivering Value to Consumers from data

Delivering Value to Consumers from data

Industry issues
1 minute read

Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

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Article details

  • Author:WFA

    WFA

Reports & whitepapers
19 October 2015

This content is exclusively available for WFA members.

Article details

  • Author:WFA

    WFA

Reports & whitepapers
19 October 2015

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