This new, industry-leading, data-driven benchmarking solution helps leverage aggregated, anonymised industry data to benchmark:
Marketing Capability Index
New! Launching in Q4 2026
Marketing Capability Index
A WFA solution to help CMOs and capability leaders know how marketing stacks up and where to develop next
Watch how it works
What makes this different
Enabling adaptive follow-up questions and dynamic dashboards
With case study brands, scenario-based questions and multi-format questions
Choose which topics and dimensions to benchmark. Language can be adapted to your company vocabulary.
Skills vs capability. Knowledge and behaviours. Results by region, market, BU or brand
A clear view of where you are and where to focus next
Marketing leaders are under pressure to improve effectiveness, capability and ways of working, yet often lack clear, credible data on how they compare with relevant peers and best-in class.
Internal perspectives offer an important starting point, while appropriately sourced and aggregated external benchmarking can provide additional objectivity - helping quantify and prioritise opportunities, highlight leading practices, and inform where investment may have the greatest potential impact.
With thanks to our contributors
Sophia Angelis Sophia formerly SVP Global Marketing Excellence Director at Brown-Forman
Laura Bignone Laura Global Marketing Capabilities Director, KraftHeinz
Anouck Bizien-Mourgue Anouck Global Head of L’Oreal University | Augmented Marketing & Communications, L'Oreal
Jane Boret Jane Global Marketing Capability Lead, Unilever
Karine Chik Karine formerly VP Global Marketing Transformation and Excellence, Mondelez
Jessica Douglass Jessica Global Director, Marketing Culture & Capabilities, AB InBev
Kay Etherington Kay formerly Director Marketing Academy, LEGO
Anya Makarenkova Anya Director, Global Marketing Excellence, Mondelez
Florian Péquignot Florian VP HR Global Brand Building, P&G
James Prentice James Associate Director, Marketing Transformation, Excellence & Digital, Arla
Anne Lise Richard Anne Lise Global Marketing Excellence Head, Opella
Becky Verano Becky Chief Marketing Officer, Alliance Pharmaceuticals
Register your interest
Fill in the form to rexpress your interest and one of the team will be in contact shortly.
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For more information or questions, please contact Julia Kraft at j.kraft@wfanet.org
