Join us to hear WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts, with the latest market trends across regions, countries, media channels and years. Then Mark Gallagher (EVP Global Investment at OMC) will talk about the year ahead in media, taking his customary strategic look at some of the macro issues likely to impact on the year ahead. 

Mark's forecasts are always popular amongst WFA membership, giving an insider's view on trends and shifts happening across the media ecosystem worldwide.

This session should prove valuable to all members in media, media procurement or wider marketing roles. 

‘Outlook' is a WFA member only tool that takes an industry-wide view on how media prices are forecast to evolve, globally, in the year ahead. It’s intended to help members plan their media budgets and control their own exposure to inflation.