Media Forum - About
Meeting for global/regional media directors, programmatic leaders or similar
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9am-10.30am (NY) | 2pm-3.30pm (London) | 3pm-4.30pm (Brussels) | Other timezones
Advancing digital media monitoring & measurement - Part II
During this session a member will share on their digital media programme, which uses source data to better monitor investments, followed by Q&A. (More information on part I click here).
Working session: Addressing global <> local media monitoring challenges
Participants will be split into groups to discuss one of three broad themes of discussion:
- Data access
- Partner / agency participation
- KPIs & Metrics
This Forum is for WFA Members only.