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Spotlight: Agency remuneration survey results
Agency Remuneration Research: How Brands Define, Scope and Reward Agency Work
Bruno Gralpois (Co-founder & Principal) from Agency Mania Solutions will share the results from our recent global research and help members understand current industry practices across the full commercial agency remuneration cycle, including how agencies are briefed, compensated, and how their performance is assessed and rewarded.
This module will provide insights into:
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Remuneration models and incentives
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The impact of AI on commercial models
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(Re)negotiations and adjustments
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Briefing, scoping and staffing
Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions
3:00 - 4:30 pm London | 10:00 - 11:30 am New York | Other time zones.
This webinar is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
This webinar will be recorded
