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Advertising & policyInclusive marketingCase study | Banco Pichicha: The Unseen Players
Read more about "Case study | Banco Pichicha: The Unseen Players"Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players
This article was originally published in Contagious I/O on 23 September 2021
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Advertising & policyInclusive marketingCase study | Degree: Trainers For Hire
Read more about "Case study | Degree: Trainers For Hire"Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally published in Contagious I/O on 23 September 2021
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Advertising & policyDigital policyGDPRWebinar | Privacy in China: The new Personal Information Protection Law (PIPL)
Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategyPlanet Pledge Leaders' Forum: Poll results
Read more about "Planet Pledge Leaders' Forum: Poll results"This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories.
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Advertising & policyRAC Programme Meeting Overview (September 2021)
Read more about "RAC Programme Meeting Overview (September 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.
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Advertising & policyInclusive marketingIs it an advantage to be a woman in marketing?
Read more about "Is it an advantage to be a woman in marketing?"Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policy
Webinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"Please note that GARM was discontinued on August 8 2024. See more here.
In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media (GARM) to improve brand and consumer safety.
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Advertising & policyInclusive marketingWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (September 2021)
Read more about "DGX meeting overview (September 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
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Advertising & policy
Denmark, Finland and Sweden launch Nordic alliance for responsible media
Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"Please note that GARM was discontinued on August 8 2024. See more here.
GARM Nordic seeks to improve digital safety in the Nordic region.
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Advertising & policySustainabilityWFA whitepaper on environmental claims and greenwashing
Read more about "WFA whitepaper on environmental claims and greenwashing"An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and greenwashing.
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Advertising & policyCross-media measurementCanadian association appoints lead for cross-media measurement initiative
Read more about "Canadian association appoints lead for cross-media measurement initiative"ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Advertising & policyInclusive marketingNorwegian ad industry unveils new guidance to diversity strategy and recruitment
Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"ANFO and other industry associations aim to jointly improve diversity in Norway advertising
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Advertising & policySustainabilityBenchmark: Sustainability & Marketing Consultants
Read more about "Benchmark: Sustainability & Marketing Consultants"WFA member benchmark on recommended sustainability and marketing consultants.
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Advertising & policyBrand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers
National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability
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Advertising & policyMarketing strategySustainabilityMarketing strategyPlanet Pledge Leaders' Forum - Meeting Overview
Read more about "Planet Pledge Leaders' Forum - Meeting Overview"An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
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Advertising & policyWFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol
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Advertising & policyAVMSD transposition: State of play and key implications for advertisers
Read more about "AVMSD transposition: State of play and key implications for advertisers"An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
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Advertising & policyBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.
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Advertising & policyMajor food companies agree new self-regulatory controls on food marketing globally
Read more about "Major food companies agree new self-regulatory controls on food marketing globally"Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age of 13.
