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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Unstereotype Alliance 'State of the Industry' report 2021
    Report
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Unstereotype Alliance

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  2. Case study | Samsung: Tallk
    Case studies
    Inclusive marketing

    Case study | Samsung: Tallk

    Contagious I/O

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This article was originally published in Contagious I/O on 22 April 2021
    Read more about "Case study | Samsung: Tallk"
  3. Gender Bias & Inclusion in Advertising in India
    Report
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    Geena Davis Institute, Unicef

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  4. Case study | Dove: Show Us. It's On Us
    Case studies
    Inclusive marketing

    Case study | Dove: Show Us. It's On Us

    Contagious I/O

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published in Contagious I/O on 26 March 2021

    Read more about "Case study | Dove: Show Us. It's On Us"
  5. WFA launches guide to diversity and representation through the creative funnel
    Press releasesGuides & templatesCase studies
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    WFA

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  6. Delivering diversity is a must-pass test
    Expert opinion
    Inclusive marketing

    Delivering diversity is a must-pass test

    Stephan Loerke

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.

    Read more about "Delivering diversity is a must-pass test"
  7. 54% of people don't feel culturally represented in online ads, Facebook study finds
    BenchmarkReport
    Inclusive marketing

    54% of people don't feel culturally represented in online ads, Facebook study finds

    WFA

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  8. Insight & Strategy: Google Creatability
    Case studies

    Insight & Strategy: Google Creatability

    Contagious I/O

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally published in Contagious I/O on 28 June 2019

    Read more about "Insight & Strategy: Google Creatability"
  9. Case study | Dove: Women like us

    Case study | Dove: Women like us

    Contagious I/O
    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally published in Contagious I/O on 4 April 2019.

    Read more about "Case study | Dove: Women like us"
  10. Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  11. Visual GPS Summer Update

    Visual GPS Summer Update

    Getty Images

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation

    Read more about "Visual GPS Summer Update"
  12. Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    International Council for Advertising Self-Regulation
    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices around discrimination issues in advertising.
    Read more about "Advertising standards and practices on non-discrimination"
  13. List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    ANA, USA

    The ANA has curated a list of certified diverse suppliers that work in our industry. 

    Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"
  14. Time to stop covering up our diversity
    Expert opinion
    Advertising & policyInclusive marketing

    Time to stop covering up our diversity

    Jerry Daykin

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.

    Read more about "Time to stop covering up our diversity"
  15. Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    Geena Davis Institute

    This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.

    Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"
  16. UK Advertising Needs You

    UK Advertising Needs You

    Advertising Association

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  17. Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Contagious, Contagious I/O

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

    Read more about "Microsoft / ‘We all win’"
  18. Ikea / ‘ThisAbles’

    Ikea / ‘ThisAbles’

    Contagious, Contagious I/O

    Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work better for them.

    Read more about "Ikea / ‘ThisAbles’"
  19. Seek out good actors and elevate them

    Seek out good actors and elevate them

    Jerry Daykin

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

    Read more about "Seek out good actors and elevate them"
  20. There is no general consumer

    There is no general consumer

    Aline Santos

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

    Read more about "There is no general consumer"
  21. Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    Jane Wakely

    A view by Jane Wakely, Lead CMO, Mars Incorporated

    Read more about "Diverse coalitions create breakthrough solutions"