Posts about Inclusive marketing in communications

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Case study | Xbox: Therapeutic Play
    Case studies
    Advertising & policyInclusive marketing

    Case study | Xbox: Therapeutic Play

    Contagious I/O

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.

    This article was originally published in Contagious I/O on 11 April 2022

    Read more about "Case study | Xbox: Therapeutic Play"
  2. Case study | Pilsen Callao: E-nterpreters
    Case studies
    Advertising & policyInclusive marketing

    Case study | Pilsen Callao: E-nterpreters

    Contagious I/O

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation

    This article was originally published in Contagious on 9 April 2022

    Read more about "Case study | Pilsen Callao: E-nterpreters"
  3. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  4. Case Study | Canesten: Vagina Academy

    Case Study | Canesten: Vagina Academy

    WFA

    Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing educational program that challenges social taboos rooted in harmful myths and misconceptions related to vaginal health.

    Read more about "Case Study | Canesten: Vagina Academy"
  5. Insight & Strategy: Don’t Ever Leave Me
    Case studies

    Insight & Strategy: Don’t Ever Leave Me

    Contagious I/O

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign – resulting in 1 million organic views on YouTube

    This article was originally published in Contagious I/O on 9 December 2021

    Read more about "Insight & Strategy: Don’t Ever Leave Me"
  6. Insight & Strategy: Real Birth Announcements
    Case studies
    Inclusive marketing

    Insight & Strategy: Real Birth Announcements

    Contagious I/O

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign

    This article was originally published in Contagious I/O on 13 December 2021

    Read more about "Insight & Strategy: Real Birth Announcements"
  7. Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
    Case studies

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Contagious I/O

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was originally published in Contagious I/O on 15 December 2021

    Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"
  8. Diversity: From Agency to Ads
    Report
    Inclusive marketing

    Diversity: From Agency to Ads

    R3

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

    Read more about "Diversity: From Agency to Ads"
  9. WFA launches guide to diversity and representation in media planning and buying
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    WFA

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  10. New guide addressing Diversity & Inclusion in brand safety
    Guides & templates
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    WFA

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  11. Beyond Gender 2: The impact of intersectionality in advertising
    Report
    Inclusive marketing

    Beyond Gender 2: The impact of intersectionality in advertising

    Unstereotype Alliance, Cannes Lions, IPSOS

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  12. Promoting diversity and inclusion in advertising: a UNICEF playbook
    Report
    Inclusive marketing

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Unicef

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  13. Case study| Cadbury Celebrations: #MyFirstRakhi
    Case studies
    Advertising & policyInclusive marketing

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Contagious I/O

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This article was originally published in Contagious I/O on 20 August 2021

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  14. Insight & Strategy | Chanel 4: Super. Human.
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Chanel 4: Super. Human.

    Contagious I/O

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage

    This article was originally published in Contagious I/O on 3 September 2021

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  15. Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    Contagious I/O

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally published in Contagious I/O on 4 October 2021

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  16. Case study | Banco Pichicha: The Unseen Players
    Case studies
    Advertising & policyInclusive marketing

    Case study | Banco Pichicha: The Unseen Players

    Contagious I/O

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  17. Case study | Degree: Trainers For Hire
    Case studies
    Advertising & policyInclusive marketing

    Case study | Degree: Trainers For Hire

    Contagious I/O

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Degree: Trainers For Hire"
  18. WFA launches Latin American guide to diversity and representation through the creative process
    NewsGuides & templatesCase studies
    Advertising & policyInclusive marketing

    WFA launches Latin American guide to diversity and representation through the creative process

    WFA

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  19. Case study | Mercado Libre: New Iconic Kisses
    Case studies
    Inclusive marketing

    Case study | Mercado Libre: New Iconic Kisses

    Contagious I/O

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O on 19 June 2021

    Read more about "Case study | Mercado Libre: New Iconic Kisses"
  20. Case study | Budweiser: Future Official Sponsors of the NWSL
    Inclusive marketing

    Case study | Budweiser: Future Official Sponsors of the NWSL

    Contagious I/O

    Beer brand closes gender pay gap by driving the call to action in sports sponsorship

    This article was originally published in Contagious I/O on 17 June 2021

    Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"
  21. Case study | Google: Search Black-owned
    Case studies
    Inclusive marketing

    Case study | Google: Search Black-owned

    Contagious I/O

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally published in Contagious I/O on 2 June 2021

    Read more about "Case study | Google: Search Black-owned"