Posts about Disability

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Accelerating to equal

    Accelerating to equal

    Marc Pritchard

    A view by Marc Pritchard, Chief Brand Officr, P&G

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  2. Inclusion starts at home

    Inclusion starts at home

    WFA

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

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  3. True equality is a work-in-progress

    True equality is a work-in-progress

    Raja Rajamannar

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

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  4. Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Contagious, Contagious I/O

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

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  5. Getting to Equal 2020: The Hidden Value of Culture Makers

    Getting to Equal 2020: The Hidden Value of Culture Makers

    Accenture

    New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment

    Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"
  6. Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Geena Davis Institute

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).

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  7. Getting To Equal: The Disability Inclusion Advantage

    Getting To Equal: The Disability Inclusion Advantage

    Accenture

    New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD), reveals that companies that embrace best practices for employing and supporting more persons with disabilities in the workforce have outperformed their peers

    Read more about "Getting To Equal: The Disability Inclusion Advantage"
  8. The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

    Read more about "The Consumer Content Report: Influence in the Digital Age"