This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.

The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.

AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting.

Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey. 

Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand, showcasing women as strong and independent

Browser extension Semcon combats gender stereotypes in online search results

How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

Report exploring the lifestyles and attitudes of British women aged between 53 and 72.