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There is no general consumer
Read more about "There is no general consumer"A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Unilever / ‘The Will’
Read more about "Unilever / ‘The Will’"At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone to be true to their pleasure whatever that may be.
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L’Oréal / ‘The Non-Issue’
Read more about "L’Oréal / ‘The Non-Issue’"In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the media.
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Gillette / ‘First shave’
Read more about "Gillette / ‘First shave’"Gillette reiterates commitment to dispelling harmful gender stereotypes
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Mattel / ‘Creatable World’
Read more about "Mattel / ‘Creatable World’"Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
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AB InBev / ‘All love is love’
Read more about "AB InBev / ‘All love is love’"Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
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ANZ Bank / ‘Bank in the name of love’
Read more about "ANZ Bank / ‘Bank in the name of love’"ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
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Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Advertising & policyInclusive marketingA Marketer's Approach to Diversity and Inclusion
Read more about "A Marketer's Approach to Diversity and Inclusion"This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work culture.
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COVID-19: Promoting positive gender roles in marketing and advertising
Read more about "COVID-19: Promoting positive gender roles in marketing and advertising"Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19
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The Economic Costs of Keyword Blacklists for Online Publishers
Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival
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It's in the bag: Black consumer's path to purchase
Read more about "It's in the bag: Black consumer's path to purchase"An analysis of African Americans' growth in purchasing power that makes the case for diversity in advertising.
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The Unstereotype Metric
Read more about "The Unstereotype Metric"Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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The Black Pound Report
Read more about "The Black Pound Report"The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media industries, and investigates the impact of the term BAME and its effects on an individual’s self-perceived identity and socio-economic status in British society.
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Inclusive marketingLet's talk about bias
Read more about "Let's talk about bias"How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of progressive representation right: presence, personality, perspective
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Media Image Landscape: Age Representation in Online Images
Read more about "Media Image Landscape: Age Representation in Online Images"To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online images from brands and thought leaders posted on news sites and social media with at least one million followers
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How to create LGBTQ+ inclusive advertising
Read more about "How to create LGBTQ+ inclusive advertising"This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.
