As the use of AI in marketing continues to grow, ensuring transparency around AI-generated and AI-enhanced content has become a key priority for brands.

New and emerging regulations – including requirements for disclosing AI-generated content – are raising important questions for marketers about when to label such content.

This remote workshop will explore the evolving regulatory landscape and seek to collaboratively develop voluntary guidance identifying what types of AI-generated content should or should not be labelled.  

The meeting will not be recorded and will be open to WFA members only.