Blog and updates
-
Brand safetyMedia governanceBrand safety
Twitter announces its acceleration agenda with GARM to answer brand safety needs
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
-
Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
-
Brand safetyBrand safety
Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
-
Brand safetyBrand safety
Why brand safety matters
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
-
Brand safetyBrand safety
Insights from GARM’s Aggregated Measurement Report Volume 4
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
-
Brand safetyBrand safety
GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
-
Brand safetyBrand safety
GARM: 3 Years of Progress
This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
-
Brand safetyBrand safety
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…
-
Brand safetyBrand safety
GARM Adjacency Standards Framework
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
-
Brand safetyBrand safety
GARM Brand Safety Floor + Suitability Framework
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
-
Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Expansion formalises existing collaboration
-
Brand safetyBrand safety
GARM Aggregated Measurement Report - May 2022
The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…