Blog and updates

Blog and updates

  1.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  2.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

    Read more about "WFA and GARM meet Musk to discuss brand safety"
  3.    Why brand safety matters
    Brand safetyBrand safety

    Why brand safety matters

    It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…

    Read more about "Why brand safety matters"
  4.    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
    Brand safetyBrand safety

    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media

    The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…

    Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"
  5.    Insights from GARM’s Aggregated Measurement Report Volume 4
    Brand safetyBrand safety

    Insights from GARM’s Aggregated Measurement Report Volume 4

    GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…

    Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"
  6.    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
    Brand safetyBrand safety

    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration

    The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…

    Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"
  7.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…

    Read more about "GARM: 3 Years of Progress"
  8.    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Brand safetyBrand safety

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse

    New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"
  9.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

    Read more about "GARM Adjacency Standards Framework"
  10.    GARM Brand Safety Floor + Suitability Framework
    Brand safetyBrand safety

    GARM Brand Safety Floor + Suitability Framework

    This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…

    Read more about "GARM Brand Safety Floor + Suitability Framework"
  11.    GARM expands membership to independent brand safety providers
    Brand safetyBrand safety

    GARM expands membership to independent brand safety providers

    Expansion formalises existing collaboration

    Read more about "GARM expands membership to independent brand safety providers"
  12.    GARM Aggregated Measurement Report - May 2022
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - May 2022

    The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - May 2022"
  • For more information or questions, please contact The GARM team at GARM@wfanet.org