Members & Governance

Alliance Members

Alliance Members

GARM Members

Membership of GARM is open to advertisers, ad-tech partners, media agencies, media platforms and industry associations. Members support the GARM operations via an annual membership fee and are expected to appoint representatives to be part of the GARM community. We also collaborate with relevant industry association members to ensure as many people as possible understand GARM’s work.

Finally, we are also engaged with NGOs involved in civil society and safety with a focus on safe uses of media and tech. We have a core group of NGOs that we consult with at least once a quarter. We hugely value the ability to consult the likes of Consumers International, Amnesty International, UNICEF, the Antidefamation League, the Journalism Trust Institute for the wider perspective they bring to our work.

Interested in becoming an Alliance member or supporter? Get in touch at

GARM Governance

GARM is officially chartered by the WFA, and reports into the WFA Executive Committee, which is made up of global marketers and national advertiser associations.

It is also endorsed by the ANA’s CMO Growth Council.

Work priorities are set by the GARM Steer Team, which brings together representatives from P&G, Unilever, Mars, Diageo, Mastercard, GroupM, 4As, ISBA, and ANA.

For full details on our goals and ambitions please read the GARM charter.

Interviews with Alliance Members

Cannes Lions 2022 | Brand safety: What's the next big opportunity for GARM?

Cannes Lions 2022 | Brand safety: What is GARM's biggest achievement so far?

Carolyn Everson, Facebook on brand safety: 'It's a job that's never finished'

Gerry D'Angelo, P&G, on brand safety and the Global Alliance for Responsible Media

What is the Global Alliance for Responsible Media?

GARM member companies

  • For more information or questions, please contact The GARM team at