In May 2018, the EU’s General Data Protection Regulation (GDPR) required companies to make major changes to the way they collect and process consumer data. Since then, new (and revised) privacy laws have emerged in many countries across the world. Many of these laws are inspired by GDPR, pointing to a trend towards a ‘GDPR standard’ emerging globally.

However, the picture is not that simple. Although some laws borrow heavily from GDPR, in many countries significant differences remain. The regulatory landscape is still fragmented and we are far from seeing one global standard emerging across all markets.

This resource provides an overview of key GDPR provisions relevant to marketing, an overview of laws heavily influenced by GDPR, a comparison of laws in key markets with GDPR framework and a deep-dive into legislative developments in key markets.