Privacy & Tech Forum
WFA Privacy & Tech Forum
WFA Privacy & Tech Forum brings together policy, legal, privacy and media professionals faced with the complex data and digital governance challenges presented by today’s digital marketing ecosystem.
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Beyond closely following global privacy regulations, the group builds connections across sectors and functions to help experts devise practical solutions to managing their company’s digital footprint. Members exchange on issues such as best practice when it comes to managing compliance as well as the responsible and ethical use of data.
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Key resources
The WFA Privacy & Tech Forum is a place for brand owners to discuss these challenges, with a focus on creating better interactions between brands and consumers in a digital world. As consumers become increasingly sceptical about the role of advertising in their digital lives, brands are facing increased regulatory scrutiny as data-driven marketing and other digital advertising techniques evolve.
The Privacy & Tech Forum aims to help brands address this decline in trust by building connections across sectors and between functions to seek solutions for digital governance which go beyond compliance to build and repair trust with consumers.
The Privacy & tech Forum is chaired by Jacqui Stephenson.
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