Search results - World Federation of Advertisers

Article Happily Ever After? Promoting Climate Storytelling at COP28

Solitaire Townsend - 24 November 2023

Done well, stories on climate can flip the script, says Solitaire Townsend, Chief Solutionist & Co-Founder of Futerra.

Happily Ever After? Promoting Climate Storytelling at COP28

Article Spotlight: Sustainable Marketing 2030

WFA - 8 September 2023

In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in partnership with Kantar’s Sustainable Tran

Article WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

WFA - 9 August 2023

WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.

Article Media Forum Overview - Global Marketer Week Istanbul 2023

WFA - 30 June 2023

Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

Media Forum Overview - Global Marketer Week Istanbul 2023

Article My five takeaways from Cannes 2023

Stephan Loerke - 28 June 2023

WFA CEO Stephan Loerke shares his five takeaways from the Cannes Lions International Festival of Creativity 2023.

Article GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

WFA - 22 June 2023

Please note that GARM was discontinued on August 8. See more here. Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creat

GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

Article GARM starts work on Media Sustainability

Rob Rakowitz - 9 June 2023

Please note that GARM was discontinued on August 8. See more here. The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. T

GARM starts work on Media Sustainability

Article WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

WFA - 9 May 2023

Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within

WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

Article Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

WFA - 8 May 2023

New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition

Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

Article WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change

WFA - 5 May 2023

Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners