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Article Spotlight: Sustainable storytelling - what are you scared of?

WFA - 17 January 2022

There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.

Spotlight: Sustainable storytelling - what are you scared of?

Article Marketing and Sustainability: Closing the Gaps

WFA - 21 April 2021

What can Marketers do to drive Sustainability in their industry?

Marketing and Sustainability: Closing the Gaps

Article Spotlight: Sustainable Marketing 2030

WFA - 8 September 2023

In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in partnership with Kantar’s Sustainable Tran

Article Planet Pledge Leaders' Forum - Meeting Overview

WFA - 8 September 2021

An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

Article WFA Whitepaper on marketing and sustainability

WFA - 4 December 2020

How marketers can reconcile the consumption conundrum

WFA Whitepaper on marketing and sustainability

Article WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

WFA - 5 May 2023

Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and pla

WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

Article Spotlight on marketing and sustainability: bridging the gaps around the world

WFA - 18 June 2021

Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study

Spotlight on marketing and sustainability: bridging the gaps around the world

Article Global Guidance on Environmental Claims 2022

WFA - 4 April 2022

First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regul

Global Guidance on Environmental Claims 2022

Article WFA puts view on sustainability to UN Global Compact

WFA - 2 October 2015

WFA News

Article Corporate Sustainability Survey Report

WFA - 14 January 2020

This WFA member survey covers our member's corporate sustainability practices.

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