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Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on how to deliver better marketing.
Marketing Matters in Asia-Pacific
How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of massive changes in consumer behaviour happening globally, Richard Bordenave, CEO of BVA Nudge Unit Singapore, decoded during a WFA webinar earlier this year some of the trends tha
Customer experience in the world’s “new normal”