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Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer,
The testing times continue
What does it take to create a brand that really connects with consumers? Chrystal Yeong, Senior Manager, Marketing Services at WFA, reports.
Building brands that matter
Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership services, communications and finance.
WFA welcomes four new team members