Search results - World Federation of Advertisers

Article How seriously is the industry taking sustainability?

WFA - 6 July 2022

WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge. The first part of this series featured ed

How seriously is the industry taking sustainability?

Article Ad Net Zero goes global to help the ad industry achieve net zero

WFA - 28 June 2022

Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

Ad Net Zero goes global to help the ad industry achieve net zero

Article AXA and Philips add their weight to WFA’s Planet Pledge

WFA - 7 June 2022

WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing

AXA and Philips add their weight to WFA’s Planet Pledge

Article How seriously is the industry taking sustainability?

WFA - 2 June 2022

Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge

Article CMO Forum meeting overview (April 2022)

WFA - 16 May 2022

Overview of the CMO Forum held remotely on April 6, 2022.

Article National industry associations from 29 countries gather in Athens

WFA - 29 April 2022

WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including o

National industry associations from 29 countries gather in Athens

Article Global Guidance on Environmental Claims 2022

WFA - 4 April 2022

First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regul

Global Guidance on Environmental Claims 2022

Article WFA issues guidance for brands on making credible environmental claims

WFA - 4 April 2022

New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing Dairy company, Arla, a

WFA issues guidance for brands on making credible environmental claims

Article Using media to drive positive impact

Claire McAlpine, Helen Brain - 28 March 2022

Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustai

Article WFA Green Claims in Marketing Map

WFA - 16 February 2022

An overview of regulation of sustainability claims in key markets