Search results - World Federation of Advertisers

Article Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

WFA - 3 February 2022

Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend. National advertiser associations in Germany and

Article 100 days on from COP26

Sarah Goodenough - 2 February 2022

Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way

Article Spotlight: Sustainable storytelling - what are you scared of?

WFA - 17 January 2022

There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.

Spotlight: Sustainable storytelling - what are you scared of?

Article Mondelēz and Sanofi join Planet Pledge

WFA - 16 December 2021

Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally

Article PAG Meeting Overview (November 2021)

WFA - 6 December 2021

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

Article Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

WFA - 6 December 2021

Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WF

Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

Article A marketer in Glasgow

Stephan Loerke - 23 November 2021

WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the comin

Article CMO Forum meeting overview (November 2021)

WFA - 16 November 2021

Overview of the CMO Forum held remotely on November 16, 2021.

CMO Forum meeting overview (November 2021)

Article WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

WFA - 9 November 2021

WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

Article The butterfly effect of global marketing transformation

Rob Dreblow - 26 October 2021

The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest

The butterfly effect of global marketing transformation