Search results - World Federation of Advertisers

Article Get comfortable with sustainability

Scott Young - 18 June 2021

The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Youn

Article Marketing’s Missing P: Planet

Thomas Lingard, Global Climate & Environment Director, Unilever - 9 June 2021

Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive fo

Article L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

WFA - 7 June 2021

13 companies now on board pledge to help marketers lead on sustainability

Article How are you helping marketing get on the sustainability journey?

WFA - 7 June 2021

We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

How are you helping marketing get on the sustainability journey?

Article PAG Meeting Overview (April 2021)

WFA - 6 May 2021

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

Article New research suggests marketers lag corporate progress on the sustainability journey

WFA - 26 April 2021

Marketers almost unanimously believe that the function can make a difference on this journey

New research suggests marketers lag corporate progress on the sustainability journey

Article WFA launches framework to help marketers lead on climate change challenge

WFA - 26 April 2021

Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

Article Marketing and Sustainability: Closing the Gaps

WFA - 21 April 2021

What can Marketers do to drive Sustainability in their industry?

Marketing and Sustainability: Closing the Gaps

Article WFA launches Planet Pledge for Marketers

WFA - 21 April 2021

WFA launches framework to help marketers lead on climate change challenge New research suggests marketers lag corporate progress on the sustainability journey

WFA launches Planet Pledge for Marketers

Article WFA report: The future of data-driven marketing

WFA - 10 March 2021

A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

WFA report: The future of data-driven marketing