Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
See more
Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
See more
Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
See more

Upcoming Forum events

  1. WFA Welcome Drinks @ The Google Beach

    Cannes France

    22 Jun 2026

    Monday

    Please join WFA & Google for an exclusive 'Welcome to Cannes' cocktail reception.

    More information Register for this meeting

  2. Insight Forum

    London United Kingdom

    01 Jul 2026

    There are places available.

    How to strike the right balance between AI and human expertise in Insights.

    More information Register for this meeting

  3. WFA Forum Connect

    New York United States

    29 Sept 2026

    There are places available.

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. Data Ethics Board meeting overview (June 2020)
    Event reports
    29 June 2020 at 18:12
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (June 2020)

    Overview of the Data Ethics Board meeting held on 23 June 2020.

    Read more about "Data Ethics Board meeting overview (June 2020)"
  2. Why marketers must embrace ethical data use
    Expert opinion
    29 June 2020 at 09:00
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

    Read more about "Why marketers must embrace ethical data use"
  3. Media Outlook in the COVID-19 Crisis
    BenchmarkReport
    16 June 2020 at 15:04
    Marketing effectivenessMarketing strategyMarketing strategy

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.

    Read more about "Media Outlook in the COVID-19 Crisis"
  4. Swedish advertisers publish new guidance for marketing effectiveness
    News
    15 June 2020 at 13:00
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"
  5. Webinar+: Programmatic supply-chain transparency
    Video
    11 June 2020 at 07:10
    Marketing technologyMarketing operationsMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.

    Read more about "Webinar+: Programmatic supply-chain transparency"
  6. PAG Meeting Overview (May 2020, Brussels)
    Event reports
    3 June 2020 at 10:20
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.

    Read more about "PAG Meeting Overview (May 2020, Brussels)"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact