Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Please join WFA & Google for an exclusive 'Welcome to Cannes' cocktail reception.
How to strike the right balance between AI and human expertise in Insights.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
Benchmark results from members on data privacy controls and audit frameworks
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
Three out four advertisers say there is insufficient transparency in media buying.
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues.
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.