Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
For global/regional market research and consumer insight specialists
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.
WFA member benchmark. For additional details, please log in.
Overview of the Media Forum held in July 2018 in Barcelona.
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.