October 2024 meeting

What was on the agenda:

Sustainable media ecosystem: WFA and national associations explored challenges in retail media, shared updates on cross-media measurement pilots like ISBA’s Origin, and heard from Denmark and Sweden on a new Nordic brand safety framework.

Generative AI best practices: WFA presented findings from its member survey on AI use and risk management. Associations shared how they’re using GenAI internally and supporting members.

Budgeting and resource allocation: A WFA survey on association budgeting set the stage for a roundtable on key challenges and drivers of effective resource use.

Diversity and inclusion: Sessions highlighted the business case for DEI and findings from Kantar’s Brand Inclusion Index 2024, with discussion on how inclusive marketing can support growth.

Next meetings & AOB

• 21 March 2025 NAC meeting in Mumbai, during Global Marketer Week 2025 (18-21 March).

A copy of the presentations and a detailed meeting overview are available below.