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January 2025 meeting
Detailed overview and presentations from the National Associations Council meeting which took place remotely on January 23, 2025
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WFA
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What was on the agenda:
2025 priorities and planning: WFA shared results from its annual member priorities survey, outlining top concerns for global marketers. National associations then discussed their 2025 plans in a roundtable. Highlights included ISBA’s leadership insights, Marketing Finland’s work on influencer marketing guidelines, ANA’s focus on programmatic transparency, and ABG’s efforts to restructure and grow membership.
Next meetings & AOB
- 21 March 2025 NAC meeting in Brussels, during Global Marketer Week 2025 (18-21 March).
A copy of the presentations and a detailed meeting overview are available below.
Article details
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WFA
