March 2025 meeting

What was on the agenda:

Cross-media measurement: The group explored how global ambitions in media measurement translate into local realities. WFA presented key considerations, ISBA shared an update on the UK's Origin project, and associations discussed the barriers they face in their own markets.

Food and alcohol marketing advocacy: Ahead of the UN High-Level Meeting on NCDs, WFA and IARD outlined global pressures and the importance of engaging policymakers. Associations discussed how they’re supporting responsible marketing locally.

Responsible influencer marketing: WFA presented new global guidance and interim findings, TikTok shared insights on building trust and impact, and associations from Denmark and the Netherlands showcased national initiatives promoting responsible influencer practices.

Next meetings & AOB

• 26 June NAC meeting remotely REGISTER HERE
• 23 & 24 October NAC meeting in Milan, hosted by UPA REGISTER HERE

A copy of the presentations and a detailed meeting overview are available below. Photos from the meeting and Global Marketer Week can be found here.