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An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program.
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program.
In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.
WFA member survey. For additional details, please log in.
Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic sourcing decisions